Lead Graphic Designer

About:

Location: Remote

About Kernel:

At Kernel, our vision is to redefine the restaking and decentralized finance landscape by building an interconnected ecosystem that seamlessly bridges security, liquidity, and rewards. By empowering stakers, developers, and protocols, Kernel strives to be the backbone of decentralized economic security on the BNB Chain and beyond.

With an unwavering commitment to innovation, we aim to capture emerging opportunities in the $100B+ market of liquid restaking, tokenized CeDeFi, and real-world assets (RWAs). Our journey has only begun, and we’re excited to share how we’ll achieve this vision with a clear and actionable roadmap.

Kernel Dao is leading the restaking revolution with three key products - Kelp LRT, Kernel, and Gain. Unified by $KERNEL governance token.

Our Vision:

The Kernel ecosystem is built around three core pillars:

Restaking Infrastructure: Offering a robust, secure, and scalable foundation for restaking across major L1 chains.

Liquid Restaking Tokens (LRT): Providing flexible and composable liquid restaking solutions for Ethereum and other assets.

Tokenized Yields: Bridging DeFi, CeFi, and traditional finance through innovative yield tokenization, unlocking new financial possibilities.

Kernel ecosystem has already garnered $2.2B+ in TVL across its expanding ecosystem, showcasing its robust growth and value proposition. With support for high-impact tokens like BNBx, SolvBTC, SlisBNB, asBNB and more, Kernel offers unparalleled opportunities for users to maximize returns on their staked assets.

Role Overview:

We are seeking for a sharp, self-driven Graphic & Multimedia Design Lead to define and execute the visual identity of our ecosystem — Gain, Kelp, and Kernel. This is a high-ownership, individual contributor role for someone who lives and breathes design, understands Web3 visual culture, and can translate complex concepts into world-class visuals — across static, motion, and product design.

Key Responsibilities:

Own and execute the visual language of KernelDAO and its products across all touchpoints — from social media and motion graphics to UI and merch

Design graphics, illustrations, and campaign assets tailored for Web3-native audiences

Build and maintain brand systems and design guidelines that scale across ecosystem needs

Lead the development of logos, icons, typography, and illustrations that express our unique narrative

Support web/product teams with UI components, iconography, and art direction

Craft visuals for airdrops, ecosystem updates, explainers, and launches

Use AI tools (e.g., Midjourney, Runway, Figma AI, etc.) to enhance speed, creativity, and consistency

Work on motion graphics, video snippets, memes, and GIFs to drive community engagement

Design for physical formats as well — merch, event booths, stickers, print assets

Ensure tight alignment with KernelDAO’s evolving brand voice and visual trends in crypto

Qualifications:

3–6 years of experience in graphic, brand, or multimedia design

Mastery of Adobe Creative Suite, especially Illustrator and Photoshop

Strong experience with AI-assisted creative tools (Midjourney, Runway, etc.)

Demonstrated ability to build and evolve a cohesive visual system

Deep understanding of Web3/crypto aesthetics and community culture

Skilled in illustration, typography, motion graphics, and campaign design

Experience designing across digital and physical formats

Basic video editing and animation skills (After Effects, CapCut, Premiere, or similar)

Must be fully dedicated to KernelDAO — no parallel roles or engagements

Must provide a portfolio of past work demonstrating design range and craft

Good to have skills:

Prior experience in finance, DeFi, or infrastructure projects

Background in creating brand systems for startups or crypto protocols

Exposure to UI/UX design systems or Figma component libraries