Marketing Manager

Marketing Manager

Department: Marketing

Reports to: Director of Marketing

Location:

This position is based in Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred.

Shape the Future of Online Learning with OU Education Services:

OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.

At OUES, we prioritize collaboration and provide opportunities for our teams to work closely to deliver meaningful, impactful results. We are a talent focused organization and encourage applicants from all regions, we have a preference for candidates who are in or open to relocating to the Oklahoma City metro area. Being part of our vibrant community fosters richer collaboration and a stronger alignment with OU and the OUES mission.

Position Summary:

With the supervisor's guidance, the Marketing Manager acts as the day-to-day marketing account manager for assigned university partners and is responsible for supporting the development and execution of integrated marketing campaigns and initiatives aimed at increasing total enrollments for online degree programs.

Key Responsibilities:

Strategic Program Management

Develop Expertise: Become the go-to resource for understanding the products and programs of assigned University colleges/degree portfolios, including their branding and target demographics

Market Analysis: Utilize market research and insights from primary and secondary research to pinpoint areas for growth or enhancements in partner offerings. Conduct competitive assessments as needed.

Launch Execution: Manage new partner or program introductions, aiming for seamless execution and timely market entry.

Marketing Planning & Execution

Marketing Coordination: Plan, organize, and manage alternative lead generation opportunities, such as industry and association media buys.

Creative Briefs: Prepare and submit briefs to facilitate the creation of marketing materials while ensuring compliance with university and regulatory standards.

Asset Review: Regularly evaluate marketing materials to ensure they meet accuracy standards and adhere to brand guidelines.

Performance Analysis & Reporting

Performance Monitoring: Track and analyze lead generation, application, and enrollment metrics for partners and programs, providing regular updates to relevant stakeholders.

Collaboration: Work with teams focused on media, SEO, marketing automation, and field marketing to track essential metrics, ensuring lead quality and conversion rates align with enrollment targets.

Stakeholder Management & Communication

Communication Development: Create presentations and communications directed at internal and external partners

Cross-Functional Collaboration: Engage with various teams to enhance the online experience throughout the student lifecycle..

Relationship Building: Foster strong internal and external relationships related to assigned degree portfolios and campus stakeholders. Qualifications:

Education:

Bachelor's Degree Experience & Skills:

Required: 5-8 years of experience in higher education marketing, product management within an institution and/or high education service/education technology company

Ability to think creatively while managing multiple ongoing projects effectively

Experience working with university stakeholders such as faculty, program directors and staff

Excellent communication abilities, along with teamwork skills are essential

Attention to detail is crucial for success in this role

The capability to adapt in a dynamic environment with shifting priorities is vital

Strong leadership skills

Strategic thinking

Deep understanding of marketing principles

Excellent communication, presentation, and interpersonal skills Benefits:

Competitive salary and benefits package

401(k)

Volunteer days

Wellness reimbursement

Opportunities for professional development and career growth.

Hybrid work environment promoting work-life balance.