Marketing Manager - Americas

Marketing Manager – Americas

Location: Virginia Beach (Onsite)

Employment Type: Permanent

About the Role:

We are seeking a hands-on, results-driven Marketing Manager – Americas to lead and execute marketing initiatives across the Americas region. This role will support the growth of London Bridge Trading (LBT) and Vinyl Technology (VTI), two key brands within our portfolio.

The ideal candidate is a dynamic, proactive marketing professional with experience in B2B, B2C, and B2G marketing. You should be comfortable working in a fast-paced, matrixed environment, balancing strategic input with hands-on execution. You will play a pivotal role in event management, digital marketing, eCommerce, SEO/CRO, sales enablement, and account-based marketing (ABM), ensuring our marketing efforts translate into commercial success.

Key Responsibilities:

Lead Generation & Sales Enablement

Develop and execute marketing initiatives that directly drive lead generation and support sales teams in closing deals.

Manage and optimize digital campaigns, website content, and eCommerce strategies to drive engagement and conversion.

Create impactful sales collateral, presentations, and case studies that clearly communicate brand value propositions.

Work with internal teams and third-party agencies to deliver high-quality content, visual media, and promotional assets.

Support account-based marketing (ABM) strategies, ensuring personalized marketing approaches for key clients.

Manage social media, email marketing, and paid digital advertising efforts to enhance brand awareness and lead acquisition.

Track and analyze marketing performance, providing data-driven recommendations to optimize strategies.

Work closely with the global sales and business development teams, ensuring marketing aligns with commercial priorities.

SEO, CRO & Digital Marketing:

Develop and execute SEO strategies to improve organic visibility and website performance.

Implement conversion rate optimization (CRO) best practices, ensuring digital touchpoints drive engagement and sales.

Manage Shopify and Amazon platforms, optimizing product listings, content, and advertising for maximum ROI.

Work with internal and external teams to enhance website UX, drive traffic, and increase conversion rates.

Event Management & Industry Engagement

Plan, organize, and execute trade shows, conferences, and product demonstrations, ensuring brand visibility and engagement.

Collaborate with sales and business development teams to maximize ROI from events through pre- and post-event strategies.

Manage event logistics, branding, and stakeholder coordination, ensuring a professional and impactful presence.

Content & Marketing Execution

Lead content creation efforts, ensuring technical and industry insights are translated into compelling marketing materials.

Work with internal and external design teams to create high-quality videos, visuals, and promotional assets.

Execute and manage social media strategies across LinkedIn, Instagram, and other relevant platforms.

Develop and optimize email marketing campaigns, website content, and digital advertising to enhance lead nurturing efforts.

Ensure brand consistency and adherence to established brand guidelines across all marketing activities.

General Marketing Execution

Work cross-functionally within the global marketing team and with colleagues in global sales, business development, and the wider group of companies.

Support internal communications and PR initiatives to position the brands as industry leaders.

Maintain a deep understanding of competitor strategies, market trends, and customer behavior to refine marketing approaches.

Key Skills & Attributes

Hands-on marketing executor – able to take strategic direction and turn it into tangible marketing actions.

Data-driven and results-focused – understands how marketing drives revenue and can measure campaign effectiveness.

Strategic yet tactical – balances high-level thinking with an ability to execute quickly and efficiently.

Highly organized and detail-oriented – able to manage multiple projects, deadlines, and stakeholders.

Excellent communication and collaboration skills – able to work cross-functionally across marketing, sales, and business development.

Thrives in a fast-paced environment and takes initiative, working autonomously within a supportive, collaborative organization.

Creative and adaptable – embraces innovation and stays ahead of marketing trends to ensure continuous improvement.

Experience & Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field.

5+ years of experience in B2B, B2C, or B2G marketing, preferably in defense, tactical gear, aerospace, or manufacturing industries.

Proven experience in lead generation, sales enablement, event management, eCommerce, SEO, and CRO.

Strong knowledge of Shopify, Amazon, content marketing, CRM systems, email automation, and digital advertising.

Experience working with third-party agencies, distributors, and strategic partners.

Proficiency in marketing tools such as HubSpot, Salesforce, Google Analytics, Shopify, Amazon, and social media management platforms.

Why Join Us?

Be a key marketing leader in the Americas, directly impacting business growth.

Work with globally recognized brands in the tactical, defense, and protective equipment sectors.

Join a dynamic, fast-paced environment where innovation and execution matter.

Gain exposure to multifaceted marketing functions, including B2B, B2C, and B2G strategies.

Opportunity to grow within a global organization that values marketing as a key business driver.

Job Type:

Full-time

Benefits:

401(k)

401(k) matching

Dental insurance

Employee discount

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Schedule:

8 hour shift

Monday to Friday

Education:

Bachelor's (Required)

Ability to Commute:

Virginia Beach, VA 23452 (Required)

Work Location:

In person