Regional Marketing Manager, Mobile Experience Business

Position Summary

As the Regional Mobile Marketing Manager, Mobile Experience Business, you will be responsible for supporting the growth of Samsung’s Smartphones, Tablets, Wearables, and Mobile Accessories businesses across the Southeast Asia and Oceania region.

Samsung’s Southeast Asia and Oceania Regional Headquarters manages 8 subsidiaries that represent billions in annual sales. From our flagship smartphones to our wearables, Samsung consistently delivers cutting-edge innovation to delight and inspire consumers across the region.

As the Senior Regional Marketing Manager for the Mobile Experience business, you will be responsible for managing regional rollouts of global launch campaigns; managing always-on brand and product marketing efforts; ensuring brand consistency through oversight and governance of local marketing activities; and leading strategic regional marketing initiatives and campaigns.

Working closely with marketing leaders in HQ and subsidiaries, and with cross-functional teams across the regional headquarters, you will lead Samsung’s efforts to grow brand preference, to create desire for Samsung’s mobile products, and support business growth across the region.

Role and Responsibilities

Drive brand / category awareness, and brand preference and loyalty among SEAO consumers

Manage regional execution of global product launch campaigns, working with SEAO marketing functions (such as digital, media, and PR) and local marketing teams to ensure steady progress against launch timelines

Support local markets to identify and address any GTM issues, including escalation to global teams and regional / global leadership as necessary

Manage always-on brand and marketing communications, including sustainability, security

Oversee region-specific strategic marketing initiatives, which may involve agency briefing, selection, and management

Regularly review local marketing activities to ensure brand consistency and alignment with global guidelines

Establish strong marketing processes, open and continuous communication, and smooth collaboration with HQ and local marketing teams

Closely collaborate with sales management to ensure regional marketing activities are continuously aligned with business objectives

Monitor and report on campaign-specific progress and results, and overall achievement against marketing KPIs

Oversee annual ATL marketing budget and media investment for all markets

Support regional consumer insights projects to ensure learnings are incorporated into regional marketing activities

Provide regular progress reports to RHQ and HQ leadership

Skills and Qualifications

7-10 years of strategic marketing experience in a B2C business, ideally in a regional role (preferred industries include FMCG, retail, consumer electronics, tech, luxury)

5+ years of experience in marketing strategy, product launches, contents production, and executing branded consumer campaigns

Experience coordinating product launches and go-to-market in multiple geographies

Some expertise in IMC / digital strategy and execution preferred (e.g. social media channel operation, influencer engagement, content production, analytics).

Experience in working with internal cross-functional teams and external agencies for both creative and media agencies

Good understanding of marketing funnel in CDJ and paid/owned/earned media

Strong project management capabilities

Team player with good stakeholder management and collaborative approach

Result-oriented with a passion for marketing excellence

Excellent communication and presentation skills

Experienced producing polished reports in powerpoint, and proficient in MS Excel

Resourceful with ability to work in a fast paced environment

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