Demand Generation Manager (Paid Acquisition)

About the Role

We’re looking for a Demand Generation Manager (Paid Acquisition) to take full ownership of our paid marketing engine and support our lead generation goals. This is a hands-on, metrics-driven role focused on running high-performing paid campaigns, keeping our ad creatives sharp, and delivering steady, cost-effective growth.

You’ll also own SEO execution and collaborate closely with Sales and Product Marketing to align campaigns with commercial priorities.

What You’ll Do

Plan, launch, and optimise multi-channel paid ad campaigns to meet leads and CPA targets

Manage and improve SEO fundamentals to drive stable organic growth

Execute and iterate on CRO initiatives to improve conversion rates across our funnel

Refresh ad copy and creatives regularly, monitor performance, and introduce new ideas

Own campaign reporting with insights on performance, wins, and opportunities

Work closely with Sales and Product Marketing to align messaging and feedback loops

Ensure accurate tracking, attribution, and event setup using GA4, GTM, and related tools

Continuously test and learn to improve campaign effectiveness and ROI

What We’re Looking For

Must-Haves

Strong experience running Paid Ads / PPC campaigns in B2B SaaS

Skilled in analytics, attribution, and performance reporting

Solid grasp of SEO best practices and experience implementing them

Comfortable with CRO testing and iterative conversion improvements

Proficient in the following tools:

Google Ads, Microsoft Ads, Meta Ads, LinkedIn Campaign Manager

GA4, GTM, Hotjar or Microsoft Clarity

SEMrush, Ahrefs, or similar SEO tools

Nice-to-Haves

A growth mindset with resilience to test, fail, and learn fast

High attention to detail and strong ownership of performance metrics

Comfortable working autonomously in a scale-up environment

A natural experimenter who thrives on incremental wins

Analytical thinker with a sharp focus on improving CAC and lead quality

What You’ll Bring

4–6+ years of experience in digital marketing or demand generation roles

Experience working in a B2B SaaS environment with measurable targets

A strong track record of managing and scaling paid campaigns

Data fluency and confidence in setting up, interpreting, and acting on analytics

Benefits & Compensation

25 days of paid time off per year (based on full-time)

Work-from-abroad allowance of 30 working days per calendar year

Hybrid work model: 3 days in our Rotterdam office, 2 days from home

Commuting allowance of €0.23 per km for on-site days

Access a generous training budget and support for your development

Join a collaborative, international team that lives by the values: Be Hungry, Be Smart, Be Humble

You’ll be part of a lean, fast-moving marketing team in a scale-up that values initiative, experimentation, and results.