Marketing Systems Manager

The Marketing Systems Manager will be a strategic liaison between Marketing, Finance/Strategy, I&T Systems, Customer Support, and Plasma Applications and Operations teams, ensuring communication and execution of marketing initiatives and customer complaint resolution.

You will oversee donor support by advocating for donor needs, driving issue resolution, and empowering call-center staff with updates that directly impact donor satisfaction. The manager will also design and optimize clear process flows, deliver impactful training, and analyze donor interaction data to resolve pain points, elevating the donor experience.

The Marketing Systems Manager will maintain accurate contact data, provide technical expertise for marketing tools (such as Workday, CRM and DMS), automate process flows where applicable, and troubleshoot complex marketing system issues. You will also spearhead training on marketing systems, create comprehensive documentation, and coordinate the Marketing and Communications Mastery Forum, ensuring continuous improvement across all platforms.

JOB DETAILS:

Reports To: Associate Director of US Marketing Field Operations

Location: Boca Raton, FL

Direct Reports: None

Travel: Overnight travel required up to 30% of the time

RESPONSIBILITIES

Voice of the Customer (VoC) - Serve as the primary point of contact for donor-related communications, collaborating with marketing, communications, and other relevant teams to ensure consistent messaging.

Donor Issue Resolution & Strategic Solutions - Design and implement innovative strategies to boost donor satisfaction, drive retention, and enhance engagement based on direct feedback.

Listings and Center Data Accuracy - Conduct regular audits to identify and rectify data inconsistencies, guaranteeing system integrity and accuracy.

System Support - Identify, analyze, and report technical issues impacting campaigns and donor/employee engagement, driving prompt resolution.

Training and Development - Develop and maintain comprehensive instructional materials, SOPs, and toolkits for fleetwide distribution, ensuring consistent excellence in all practices

Analytics and Reporting - Generate and deliver regular reports on key metrics, including app utilization, local campaign performance, and lead generation to drive data-driven decision-making.

Cross-Functional Liaison Responsibilities (15% Special Projects) - Manages the implementation of unique, non-routine marketing initiatives and projects. Be the primary point of contact for Field Marketing Manager's

Qualifications:

High School Diploma required

BA degree in business, marketing or related field or equivalent combination of relevant work experience and education required

Minimum of 4 years of proven field marketing experience

Experience managing multi-site locations, demonstrating the ability to oversee and optimize operations across multiple regions

#LI-Onsite

Our Benefits

CSL offers the following benefits for this full-time position: Options for health care benefits, including choices of plans for medical, dental, and vision, prescription drug coverage; Company-provided basic life insurance and Short- and Long-Term Disability; the option to participate in CSL’s 401(k) Savings Program; Paid Time Off (PTO) for use in connection with vacations, illness, and other personal business; and paid observed holidays as designated by the Company. For more information on CSL Plasma benefits visit .

About CSL Plasma

CSL Plasma is one of the world's largest collectors of human plasma. Our work helps to ensure that people with rare and serious diseases are able to live normal, healthy lives. We are committed to our work because lives depend on us. Learn more about CSL Plasma ( .

We want CSL to reflect the world around us

As a global organization with employees in 35+ countries, CSL embraces inclusion and belonging. Learn more about Inclusion & Belonging ( at CSL.

Do work that matters at CSL Plasma!

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CSL makes all employment decisions without regard to race, color, religion, national origin, ancestry, age, sex, gender, pregnancy, disability, marital status, sexual orientation, gender identity, genetic information, military status, protected veteran status (specifically status as a disabled veteran, recently separated veteran, armed forces service medal veteran, or active duty wartime or campaign badge veteran) or other classification protected by applicable US federal, state or local law. CSL complies with all applicable employment laws, including but not limited to Title VII of the Civil Rights Act of 1964, the Americans with Disabilities Act, the Fair Labor Standards Act, and the Immigration Reform and Control Act.