Head of Brand and Content

Job Description

3455 Mill Run Drive. Hilliard, Ohio 43026 Suite 300

Head of Brand and Content Job Description

Title: Director of Content Marketing

Location: Columbus, Ohio (In-Office)

Salary Range: $70,000 – $100,000 per year

Reports to: Marketing Director

Overview:

We’re seeking a visionary Head of Brand and Content to ensure consistency and excellence across our brand messaging, storytelling, and content creation. This role is perfect for a brand-focused content leader passionate about crafting cohesive brand narratives, nurturing audience connections, and driving authentic engagement across multiple platforms.

Essential Duties & Responsibilities:

Lead and oversee brand strategy, ensuring a consistent voice, style, and messaging across all digital and traditional platforms.

Direct content creation, scheduling, and publishing efforts, maintaining brand consistency across company channels and personal brands.

Manage, mentor, and lead a remote content team, guiding strategic direction and creative output.

Collaborate with marketing, sales, and product teams to ensure alignment of brand narratives with broader organizational goals.

Monitor and optimize brand perception and engagement through rigorous analysis of audience interactions and content performance.

Drive strategic initiatives that support brand growth, including podcast launches, LinkedIn growth, social media engagement, and community building.

Keep abreast of industry trends and best practices to proactively refine our brand strategies and maintain our competitive edge.

Qualifications:

5+ years experience in brand management, content marketing, or related digital roles.

Proven track record managing multi-platform brand consistency and storytelling initiatives.

Experience in leading creative teams, particularly managing remote specialists and freelancers.

Strong expertise in creating compelling content across digital platforms, including social media, email campaigns, and web content.

Analytical capability to evaluate brand engagement metrics and refine strategies for optimal outcomes.

Excellent writing, editing, and verbal communication skills.

Position Requirements and Skills:

Deep understanding of brand-building strategies, messaging, and digital marketing tactics.

Confident leadership style with the ability to inspire and direct creative teams.

Adept at balancing strategic planning and hands-on execution in a dynamic environment.

Familiarity with analytics tools and platforms to measure brand engagement and content effectiveness.

Exceptional organizational and project management skills; detail-oriented with strong multitasking abilities.

A collaborative team player with excellent interpersonal skills and professional demeanor.

What We Offer:

Competitive salary and clear opportunities for advancement.

A vibrant, innovative workplace with a culture that values creativity and collaboration.

Comprehensive benefits package, including medical, dental, and vision insurance.

Opportunity to define, shape, and significantly impact our brand’s presence and growth trajectory.

We look forward to reviewing your application and exploring how you can contribute to our team’s success!

NOTE: This job description is not intended to be all-inclusive. The employee may perform other related duties as required to meet the ongoing needs of the organization. This job description in no way states that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job related duties as requested by their supervisor or manager in compliance with Federal and State Laws. All job requirements are subject to possible modification to reasonably accommodate individuals with disabilities. Requirements are representative of minimum levels of knowledge, skill and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.

Full-time

Hybrid remote