Marketing Specialist

Job Description

Description:

Position Reports to: Marketing Director

Objective: The Marketing Specialist supports the Marketing Director in developing strategies and executing campaigns. This role involves a variety of marketing tasks and occasional support for other departments as needed.

ESSENTIAL DUTIES & RESPONSIBILITIES

Marketing Tasks (80%):

· Assist in creating and implementing effective marketing campaigns.

· Collaborate with business development team to identify new opportunities and partnerships.

· Conduct market research to identify trends and opportunities.

· Coordinate with external vendors and partners for marketing materials.

· Monitor and report on the effectiveness of marketing initiatives.

· Support product development and communications.

· Manage the website and social media to ensure content is current.

· Plan and execute events for clients and prospects.

· Participate in networking events to expand industry connections.

General Support (20%):

· Provide administrative support to various departments as needed.

· Assist with organizing company events and meetings.

· Manage client recognitions and gifts. Requirements:

Education and/or Experience

Bachelor’s degree in Marketing, Business, or a related field.

1-3 years of experience in a marketing role.

Knowledge, Skills & Abilities:

Strong written and verbal communication skills

Proficiency in social media platforms and marketing tools

Excellent organizational and multitasking abilities

Creative thinking and problem-solving skills

Curiosity about new and emerging technologies

Ability to build and manage relationships with internal departments and key external contacts

Ability to work independently and as part of a team

Attention to detail and strong analytical skills

Proficiency in Microsoft Office Suite and marketing software

Physical Demands:

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and talk or hear. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and depth perception.

Work Environment:

The working environment is typical for an office and does not require exposure to difficult or hazardous conditions.

This Position Description reflects management’s assignment of major responsibilities, which represent the most essential functions. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements. They may be subject to change at any time due to reasonable accommodation or other reasons.

EEO/AA

Member FDIC

Full-time