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Sr. Sales Strategy & Operations Analyst

Company:
AppFolio
Location:
Dallas, TX
Posted:
May 21, 2025
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Description:

AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.

The Senior Sales Strategy & Operations Analyst will be part of a high-performance and collaborative sales operations and enablement team. This role will encompass many aspects of operating a best in class sales organization including Go-to-market (GTM) planning, sales forecasting, business operations, and data analytics. This individual will have a deep understanding of our sales process, business initiatives, sales drivers, and our growth targets. A successful candidate in this role will be a key player in collaborating with Sales and Business leaders to identify and activate opportunities for improvement to achieve growth in each market segment.

Example projects include identifying business whitespace, building reporting infrastructure and executive dashboards, supporting pipe review cadences and business growth initiatives, and assisting in annual planning and monthly forecasting.

Your impact

Partner with sales segment leaders to support performance reporting, KPI tracking, forecasting, and overall business performance

Develop and maintain reports and dashboards that track business objectives/key results to accurately gauge the success of the business and help increase sales productivity

Derive meaningful, actionable insights and specific recommendations from sophisticated business analyses and advanced modeling to improve GTM effectiveness

Create and deliver presentations with data-driven insights and a strategic narrative for senior executives

Participate in the annual business planning process for the sales team through support with capacity planning, territory carving and quota setting

Partner in determining the set of tools, automation, and processes needed to scale with the business

Work cross-functionally with other business units teams including Marketing, Business Systems, and Finance

Qualifications

Self Starter: Ability and expectation to take initiative; Someone who can work with minimal supervision and input to identify and execute against strategic business initiatives

Efficiency: Able to produce significant output with minimal wasted effort. Successfully manage multiple projects from execution through to implementation and optimization

Communication: Able to provide a clear communication regarding strategy (what we are doing, why, how it impacts) and present it in a clear, articulate, real, and consistent way across all levels, internally and externally

Analytical Skills: Able to draw insightful conclusions from data. Deliver timely insights that contribute to driving performance; Effective at developing and maintaining performance dashboards and business intelligence

Flexibility / Adaptability: Adapts quickly to changing priorities and conditions. Agile and can lead effectively through change.

Technical Expertise: Experience in S&M SaaS operations teams utilizing SFDC reporting and analytics platforms to deliver insights. Experience in Tableau, SQL, Advanced Excel/Google Sheets is a plus.

Growth Mindset: Positive, owns outcomes and takes responsibility for actions and relationships.

Honesty / Integrity: Does not cut corners ethically, earns trust and maintains confidences (this role will have access to company and personal confidential information).

Must-Haves

3+ years of experience in management consulting, finance, sales operations, business operations, or an analytical/operational role

BA/BS degree or equivalent work experience

Advanced Excel Modeling / Analytical skills and CRM Reporting experience

Strong experience with Salesforce, SQL and Tableau

Experience in software or services industry is a plus

Experience within a scaling organization in a fast paced, high growth environment

Has strong analytical skills and a structured approach to solving unique business problems

Location

Find out more about our locations by visiting our site.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is: $85600.00-107000.00 OTE. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full-time employees are eligible for benefits - see here.

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