Brand Manager - Mandarin Speaker

We are currently assisting our client in the lifestyle and consumer goods industry to find a dynamic and strategic Brand Manager. This role is ideal for individuals with strong brand-building skills, creative flair, and a data-driven mindset, especially those with experience in the e-cigarette, FMCG or fashion retail sectors.

Key Responsibilities:

Develop and execute brand strategies across various channels to strengthen brand identity and market presence.

Manage end-to-end social media operations, including content direction, platform growth, and engagement.

Lead and coordinate brand promotional campaigns, offline field activities, and events to drive awareness and customer acquisition.

Supervise and collaborate with the design team to ensure creative output aligns with brand aesthetics and strategy.

Plan and manage event concepts, timelines, and execution, ensuring successful campaign delivery.

Analyze market trends, customer insights, and campaign performance data to optimize brand positioning and product strategy.

Work cross-functionally with product development, sales, and other teams to align product offerings with brand vision.

Requirements:

Minimum 5 years of experience in brand management or product marketing, preferably in the e-cigarette, retail, or FMCG industry.

Fluent in English; proficiency in Mandarin is a strong advantage.

Strong creative thinking, with a keen eye for aesthetics and attention to detail.

Proven ability in campaign planning, team coordination, and hands-on execution of marketing activities.

Analytical mindset with the ability to interpret data and translate insights into actionable strategies.