Director of Digital Marketing

We are excited to invite applications for the position of Director of Digital Marketing. As a vital member of our leadership team, you will report directly to our CEO and play a key role in driving growth through the strategic creation and flawless execution of advanced digital marketing campaigns. You'll have the opportunity to elevate our brand's digital presence while contributing to our vision for success.

Who We're Looking For:

You are a marketing leader who possesses a unique combination of strategic insight and exceptional execution skills. Your attention to detail is matched only by your ability to keep larger objectives in focus. You will excel in developing sophisticated targeting strategies while getting hands-on to optimize campaigns for maximum performance. Your technical marketing skills are top-notch, and you take pride in creating campaigns that establish industry benchmarks.

Key Responsibilities:

Oversee the full lifecycle of digital marketing campaigns across various channels, including paid search, social media, email, content marketing, and SEO.

Implement high-impact digital strategies with a strong emphasis on creativity and meticulous detail.

Directly manage paid media campaigns using advanced targeting and optimization techniques.

Create captivating digital content and messaging that resonate with our diverse target audiences.

Establish and execute advanced marketing automation workflows and personalized strategies.

Perform comprehensive analytics and testing to ensure ongoing performance enhancement.

Administer the digital marketing budget effectively, maximizing ROI across all channels.

Stay updated with the latest innovations in digital marketing and integrate them into our campaigns.

Qualifications:

A minimum of 7 years of hands-on experience in digital marketing, demonstrating exceptional execution capabilities.

A proven track record of delivering successful digital campaigns that resulted in measurable business outcomes.

Advanced proficiency in digital marketing tools, including Google Ads, Meta Ads Manager, marketing automation platforms, analytical tools, and CRM systems.

Expert knowledge of digital marketing best practices, current trends, and emerging technologies.

Strong creative and analytical skills, with a keen attention to detail.

Exceptional written and verbal communication abilities.

Bachelor's degree in Marketing, Business, or a related field; an advanced degree is preferred.

What We Offer:

Competitive salary along with equity compensation.

Comprehensive benefits package.

Opportunities for professional development.

A collaborative and innovative work environment.

A chance to significantly impact company growth.

Approximately 50% of our employees work remotely, while the remainder are based in our offices located in Portland, Oregon and Boise, Idaho.

Application Instructions:

To apply, please send your resume and your responses to the following questions:

Geo-modified searches are common in our industry. How would you target geo-modified searches that lack sufficient volume to target directly in Adwords?

Conversion tracking is inherently complex for our business. We are targeting multiple groups (caretakers, advisors, and homeowners) with different definitions of conversion and varied lifetime customer values (LTCV). Lower-value groups (like caretakers) frequently click ads meant for higher LTCV groups (like homeowners). How would you optimize our digital marketing strategies to address this complexity?