Sr. Manager, Marketing Analytics

Job Description

Please Note: This is a Utah-based hybrid position which will require some regular in-office days each week. Additionally, employment with BambooHR is contingent on passing both a background and credit check.

Essential Job Duties

As a Senior Manager, Marketing Analytics, you'll be joining the team at a pivotal moment, playing a key role in shaping the team's direction and impact. Our Marketing Analytics team plays a crucial role in driving data-driven decision-making across our marketing initiatives.

You'll be responsible for leading a team of four Marketing Analysts, providing mentorship and coaching to enhance their skills and performance. In this role you will foster a culture of critical thinking and curiosity, empowering team members to explore data deeply and propose innovative solutions. You will collaborate closely with marketing leaders to leverage data in identifying areas for improvement and uncovering potential opportunities for growth. You and your team will also support channel managers and provide them with the data and insights they need to optimize the performance of their channels. And your team will help support larger initiatives and long-term planning as well.

As the Analytics team matures, it will need to deliver on the following priorities. As our Marketing Analytics team's leader, you'll play a central role in ensuring these priorities come to life!

Develop a cohesive vision for both tactical and holistic reporting

Increase confidence in reporting deliverables

Provide increased visibility into the effectiveness and ROI of Marketing efforts and spend

Add to the skills and capabilities of the current Analytics team

Position the Analytics team as strategic partners for the greater Marketing org

Empower Analysts to see and communicate the "so what?" in the data

Promote a culture of data literacy

You will:

Ensure your team is able to analyze complex data sets and translate findings into actionable insights that drive marketing strategies

Coordinate with internal stakeholders such as Data Engineering, IT, and Sales Ops to ensure the accuracy and availability of the data your team uses to generate reports and analysis

Develop a close relationship with Marketing partners on the FP&A team to ensure alignment in goal setting, planning, and forecasting processes

Lead team members to take ownership of their projects by delivering not only data but also insightful analysis and actionable recommendations

Identify business challenges and opportunities through data analysis and develop innovative solutions to marketing problems

Evaluate the evolving needs of Marketing stakeholders and adapt the deliverables and cadence of your team's work to align

Build and maintain a Marketing Analytics roadmap

Support overall data enablement and data literacy efforts across the Marketing team

Stay up to date with advancements in AI-supported data collection and analysis, and make recommendations based on industry best practices

What You Need to Get the Job Done

Education: Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field (or equivalent work experience)

Marketing Analytics Experience: 8+ years of experience in Marketing Analytics

Leadership Experience: 4+ years of leadership experience with the proven ability to mentor and coach team members

Analytics Mentorship: Proficiency in coaching team members to analyze complex data sets and translate findings into actionable insights

Roadmap Ownership: Experience in crafting and prioritizing initiatives for the team based on assigned objectives and strategy

Tech Stack Familiarity: Deep familiarity with data warehouse tools, Tableau, Adobe Analytics, and a strong understanding of the use cases and data structure for Marketing tools like Salesforce and Marketo

Marketing Understanding: Understanding of digital marketing channels and metrics (e.g., SEO, SEM, social media, email marketing), with previous experience developing/using Media Mix Modeling and other measurement frameworks

Collaboration: Strong cross-functional collaboration skills with experience working on multi-department goals involving overlapping strategies and plans

Project Management: Strong project management skills, with the ability to manage multiple projects and deadlines

Innovation: Creative thinking to develop inventive solutions to marketing problems

What Will Make Us REALLY Love You

Proficiency in statistical analysis and data modeling

Experience with A/B testing and other experimentation methods

Experience managing analytics agencies

Experience using AI-first data and reporting tools

Ability to adapt to changing business needs

Bonus if you have familiarity with marketing spend tools (such as Uptempo, Morphio, Plannuh)

You consider yourself a self-starter who takes initiative and strives for continuous improvement

A Master's degree is a plus (not required)

What You'll Love About Us

Great Company Culture. We've been recognized by multiple organizations like Inc, Salt Lake Tribune, Glassdoor, & Comparably for our great workplace culture.

Make an Impact. We care about your individuality by giving you freedom to grow and create within the company, regardless of your position.

Rest and Relaxation. 4 weeks paid time off, 11 paid holidays, and we pay you to go on vacation (ask us about this)!

Health Benefits. Medical with HSA and FSA options, dental, and vision.

Prepare for the Future. 401(k) with a generous company match, access to a personal financial planner, and both legal and life insurance.

Financial Peace University. We pay for a one year subscription and you walk away with financial savvy and a bonus.

Give back. Get paid to give your time to the community: ask us about this!

Educational Benefits. Whether you are a previous student, or currently enrolled in higher education, we can help cover some of those expenses.

Amazing Office Amenities. We've got incredible benefits at our Draper headquarters including a full size gym, pickleball courts, a great office cafe, and free fountain drinks! Ask us more about our office!

In-Person Onboarding! All new hires get to experience our in-person onboarding class, Bamboo Beginnings, at our Draper, UT headquarters! Ask us more about Bamboo Beginnings!

Flexible Work Models. In-office, work-from-home, or hybrid, depending on position and location.

About Us

At BambooHR, we're building something different: we're building a people intelligence platform that transforms HR and sets people free to do great work! We're a proven market leader driving innovation while building lasting success through thoughtful, sustainable growth. Here, you'll find a place that champions growth: both professional and personal, both individual and collective.

We invest in potential, giving you the space to stretch your capabilities and turn good ideas into reality while providing the safety net of a supportive, values-driven culture. Our approach combines meaningful work with meaningful lives, offering competitive benefits, professional development, and the flexibility to thrive both in and outside the office.

What sets us apart isn't just what we do, but how we do it: with openness, integrity, and a shared commitment to doing the right thing. Join us in creating HR software that makes work better for everyone, while we make work better for you.

BambooHR is committed to the full inclusion of all qualified individuals and will ensure that persons with disabilities are provided reasonable accommodations throughout the hiring process. If you would like to request accommodations, please let your recruiter know.

BambooHR is An Equal Opportunity Employer--M/F/D/V

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Full-time

Hybrid remote