Director of Sales and Marketing

Job Description

The Director of Sales and Marketing is responsible for developing, executing and managing a strategic sales plan to achieve growth. This person must have a background in the legal profession or in insurance sales or professional liability. The person in this role must be a highly experienced and dynamic leader. The Director manages a team 3-4 people and will be responsible for staff development to effectively implement the sales and marketing plan. The Director must have strong leadership and interpersonal skills and the ability to build and manage key relationships. Responsibilities include:

Develop and implement a strategic plan for sales and marketing focused on growth and long-term relationships.

Develop and implement sales and marketing strategies consistent with the strategic plan to achieve operational objectives.

Set clear goals and objectives for staff and regularly evaluate their performance. Timely address performance deficiencies and oversee staff development.

Direct the operations and management of the sales and marketing departments.

Prepare and manage an annual sales and marketing budget. Participate fully in the company's management team and work collaboratively to support the company's mission and achieve its operational objectives.

Serve on committees as warranted.

Seek out and identify sales growth opportunities and implement strategies to capitalize on them.

Prepare and present sales/marketing presentations to promote The Bar Plan products and services.

Attend bar meetings, conferences and events as a leader and representative of the Company.

Travel throughout the Company's sales territory to build relationships, service accounts, give presentations and represent the company.

The ideal candidate must have:

Bachelor's degree from an accredited four-year college or university in a related field of Marketing, Sales, Communications or Business Management; MBA preferred.

Minimum of five years' experience in insurance sales or in professional liability claims required

Prior experience in a leadership position is required.

Must have a proven track record in sales and sales management, with a strong preference for Insurance Sales experience, experience developing and implementing a successful Strategic Sales Plan, and a working knowledge of marketing concepts and use of social media, public relations and other tools to support sales.

A background in the legal profession is preferred and may be considered in the absence of other required experience.

Full-time