eCommerce Optimization Specialist

Job Description

About Us:

Mano’s Wine is a premium producer of custom-etched wine bottles for fans, brands, and celebrations nationwide. We combine craftsmanship and creativity to turn every bottle into a collectible experience. As we expand our digital footprint, we’re looking for a strategic and data-driven eCommerce Optimization & Retention Manager to join our team.

About the Role:

You will be responsible for maximizing online revenue by improving customer experience, increasing conversion rates, enhancing loyalty, and driving repeat purchases. Your job is to uncover missed opportunities — and turn them into growth.

What You'll Do:

Analyze past performance to identify winning campaigns and repeatable tactics

Build out and optimize email/SMS flows, cart recovery, and personalized journeys

Launch and manage cross-sell, upsell, and bundling strategies to raise AOV

Develop loyalty programs and drive retention via smart segmentation

Test and implement subscription models and membership offers

A/B test key elements on product pages, checkout, and landing pages

Report on key KPIs like conversion rate, CLTV, AOV, and repeat rate

Work closely with creative, operations, and marketing to sync efforts

What You'll Bring:

3-5 years experience in eCommerce optimization, retention, or digital performance marketing (Applicants with no experience will not be considered)

Strong command of Shopify (or similar CMS), Klaviyo, GA4, and testing tools

Excellent understanding of customer behavior and lifecycle flows

Ability to turn analytics into actionable insights

Ownership mindset and a love for continuous improvement

Bonus Points

Experience with alcohol, gifting, or seasonal DTC brands

Familiarity with loyalty platforms (Smile.io, Yotpo), Postscript, or Recharge

Perks & Benefits

Competitive salary & metric-based performance bonus

Product perks & company discounts

Creative team and growing national brandCompany Description

Mano's is a fun, fast-paced company with opportunity to grow. We specialize in deep etched and hand-painted bottles of wine. Mano's started as a corporate gifts company and quickly merged into the unique wine company we are today. With a large professional sports library and a growing selection of collegiate teams, the design possibilities are endless. We also provide custom wine bottles for corporate clients, weddings, events, and more.

Full-time