Brand Strategist

Google "Vibe Branding" and see if our energy, values, and vision align with yours.

At Vibe Branding, we make marketing exciting, effortless, and effective. With data-driven insights, cutting-edge tools, and fearless creativity, we help businesses stand out and stay ahead. From strategic storytelling to bold brand visuals, we’re passionate about creating experiences that truly connect. If you're a forward-thinking brand expert ready to craft unforgettable identities, let's talk.

Position Summary

We’re seeking a Brand Strategist who can turn market insights into magnetic brand direction. You’ll work closely with our creative, design, and digital teams to shape meaningful brand narratives and positioning strategies for a diverse range of clients. This role requires equal parts creativity, strategic thinking, and business acumen.

Key Responsibilities

Develop brand strategies based on research, insights, and business goals

Conduct brand audits, competitive analysis, and audience research

Define brand architecture, voice, messaging, and value propositions

Collaborate with creative and design teams to bring strategies to life

Lead workshops and discovery sessions with clients to align on brand direction

Create brand guidelines and storytelling frameworks for client delivery

Translate complex business challenges into clear, inspiring brand strategies

Stay current with branding trends, technologies, and competitor activities

Requirements

3+ years of experience in brand strategy, marketing, or communications

Strong portfolio showcasing successful brand development work

Excellent verbal and written communication skills

Strong understanding of market positioning, audience segmentation, and brand tone

Proven ability to distill complex information into actionable insights

Collaborative spirit with the confidence to lead strategic discussions

Familiarity with tools like Figma, Miro, Notion, and Google Workspace is a plus

Why Join Vibe Branding?

Be part of a passionate, creative, and data-driven team

Work on exciting projects across a variety of industries

Flexible remote/hybrid work options

Creative freedom backed by real strategy

A culture that values transparency, innovation, and growth