Digital Fundraising Manager

Job Description

Salary: Starting Salary Range: $110,700 to $125,000

About Malala Fund

Registered in the U.K., U.S. Nigeria, and Pakistan, Malala Fund is working toward a world where all girls can learn and lead. Malala Fund advocates for resources and policy changes needed to give all girls a secondary education. The girls we serve have high goals for themselves and we have high expectations for leaders who can help them. We invest in local education leaders and front-line organizations, the people who best understand girls in their communities in regions where most girls are missing out on secondary school. We give girls the tools they need to advocate for education and equality in their communities and a platform for the world to hear their voices. We believe girls should speak for themselves and tell leaders what they need to learn and achieve their potential.

About the position

Reporting to the Director of Individual Giving, the Digital Fundraising Manager plays a pivotal role in advancing Malala Funds fundraising efforts by leveraging digital platforms and strategies. The Digital Fundraising Manager is responsible for developing and implementing innovative digital fundraising campaigns to drive donor engagement, increase online giving, and achieve fundraising goals.

The Digital Fundraising Manager serves as the gatekeeper between the organisation and its tens of thousands of online donors, a key constituency that contributes to the organisations annual revenue, strategic growth and financial sustainability. He/she is charged with the strategic development and decision making for online fundraising, direct implementation of the programme, technical guidance and cross-department leadership to achieve organisational goals. This role develops and delivers innovative approaches to create deeper engagement with the organisations online followers, and identifies and creates opportunities to grow the base of dedicated financial supporters. This role requires a creative and strategic thinker with a strong understanding of digital marketing, fundraising principles, and emerging trends in the nonprofit sector.

Location: Washington DC/Hybrid

Responsibilities:

Strategic Leadership and Development of all Online Giving

Designs and leads on the development and execution of the cultivation and stewardship strategy for all digital donors on an annual basis, informing the Development teams annual work plan.

Based on evolving digital donor analysis and forecasting, leads on setting the organisations annual digital revenue goals.

Develops and tracks core components of the Development teams budget to support digital giving platforms and ensure resources are available to execute a successful digital giving programme.

Advises and leads on the presentation, tone, content and structure of the entire relationship between Malala Fund and its online donors and potential donors.

Identify strategic opportunities to Development colleagues sharing members of the digital donor community who could benefit from closer relationship management and partnerships that could increase support for Malala Fund.

Implementation of Digital Fundraising Strategy

Responsible for overseeing and implementing the digital donor programme, leading across departments, to deliver on annual digital revenue goals.

Creates compelling and engaging content, based on up to date trends and utilizing best in practice platforms, to showcase the work of Malala Fund and convert website visitors and social media followers into committed donors.

Stays up to date on online best practices and security to ensure proper audience management.

Advises and oversees search engine optimisation and Malala Funds public information on most online giving platforms, working closely with the Communications team.

Drafts, writes, edits, builds, optimises, approves and sends all email communications with Malala Funds 100,000+ supporter list.

Effectively manages Malala Funds digital donor recruitment, stewardship of monthly recurring donors, peer-to-peer fundraisers and every other type of online donors.

Designs and leads on the strategic delivery of online advertisements to increase online donor engagement with the organisation.

Cross-department Leadership

Advises on all organisational learning and improvement related to digital giving by sharing fundraising opportunities, lessons from campaigns, analytics and ongoing performance metrics.

Identifies and creates opportunities to bring in new donors through direct communications, advertising, partnerships or other outreach.

Provides technical guidance to other departments in support of fundraising, engagement, programmes and advocacy goals.

Collaborates with and manages support from Communications on delivering successful digital fundraising campaigns and programmes.

Management of Online Giving Systems

Establishes and manages Malala Funds accounts related to digital fundraising.

Leads on new business opportunities through the identification of new giving platforms, innovative advertising and targeting strategies and other revenue sources.

Tracks performance, monitors and creates key metrics and calculates effectiveness to improve fundraising results.

Manages key relationships with all external vendors or organisations supporting Malala Funds digital fundraising systems.

Responds, directs and troubleshoots issues related to making a gift online.

Organisational Culture

Uphold the Values of Malala Fund.

Actively contribute to making Malala Fund a diverse and equitable workplace through inclusive practice and openness to different perspectives, cultures and ideas.

Maintain behaviour and conduct which uphold the highest standards for safeguarding, professionally and personally

Act as a role model for a learning organisation culture by seeking insight and using problems as opportunities to learn

Performs other related duties as assigned.

Qualifications

Essential

Skills

Exceptional written and verbal communication skills ability to write clearly and concisely for different target audiences.

Demonstrated ability to meet short deadlines, continue progress on long term projects and handle simultaneous assignments.

Demonstrated ability to work in a team setting, collaborate and bring together different perspectives to create consensus and positive outcomes.

Ability to create and calculate meaningful metrics to assess a wide variety of fundraising performance.

Ability to create and manage budgets and payments for donation platforms, advertising campaigns, events and software.

Knowledge

Deep understanding of the best ways to communicate effectively with potential donors.

Understanding and ability to map and improve different donor experiences.

Familiarity with privacy standards, concerns and related issues.

Working knowledge of HTML and CSS.

Experience

At least 10 years of experience with seven years of relevant digital fundraising experience, ideally with a social entrepreneur or non-profit organisation.

Track record of establishing digital fundraising strategies on both annual and short-term timelines.

Experience using email marketing software, customer relationship management tools and other online databases and platforms.

Demonstrated ability to run a successful online fundraising campaign.

Behaviours

An excitement to learn about and try new digital tools.

Adaptable, flexible, and able to quickly build understanding.

Strong commitment to Malala Funds mission, purpose and values.

Strong commitment to professional development and continued learning.

Excellent team player with ability to work independently and in collaboration with colleagues at all levels across departments and external stakeholders.

Ability to think critically to assess potential partnerships or opportunities.

Patience and diligence to solve complex problems and technical bugs.

Treats everyone with kindness, respect and assumes the best in others.

Desirable

Knowledge

Understanding of girls education and associated issues related to Malala Fund programmes.

Experience

Bachelors degree or higher.

Familiarity with financial records and the ability to navigate complex database structures.

Experience with direct customer service.

Behaviours

Devoted media consumer and follower of the latest digital trends.

Malala Fund is an equal opportunity employer and inclusive organisation that welcomes applications from under-represented and intersectional groups including BIPOC, LGBTQ+ and persons with disabilities. We are seeking people with different backgrounds, cultures, ages, experiences and identities to provide a wide range of experience, ideas, views and insights into the strategy, policies, culture and ambitions of Malala Fund.

Malala Fund is also committed to ensuring the safety of those involved in our work. Our first priority is protecting everyone who comes in direct or indirect contact with our organisation.

Malala Fund has a zero-tolerance approach to abuse and exploitation by any of our staff, representatives or partners. We commit to ensuring that those who work with Malala Fund or on our behalf are able to work in an environment that is free from harm. To this end, Malala Fund reserves the right to conduct background checks on prospective and current employees.

Full-time

Hybrid remote