Marketing Analyst

Job Description

We are looking for a Marketing Analyst to join our team in San Diego, California. In this role, you will leverage data-driven insights to enhance brand performance on Amazon and support strategic sales initiatives. This position offers an opportunity to collaborate across teams, using your analytical expertise to craft compelling narratives and optimize marketing strategies.

Responsibilities:

• Analyze brand performance and market trends using Amazon APIs and other analytical tools.

• Conduct audits of Amazon brand accounts to identify growth opportunities and optimization strategies.

• Create tailored presentations in Google Slides to visualize data insights and support sales efforts.

• Perform keyword research using tools like Helium10, SmartScout, or JungleScout to enhance marketing effectiveness.

• Collaborate with cross-functional teams to refine ad messaging and value propositions.

• Calculate product and market share metrics to inform strategic decisions.

• Monitor and interpret business metrics to identify areas for improvement and innovation.

• Manage multiple priorities and deadlines in a structured, project-based environment.

• Address data inconsistencies and propose creative solutions to resolve issues.

• Participate in continuous learning and training to improve analytical and technical skills.S• Minimum of 3 years of experience in marketing analytics or a related field.

• Proficiency in Excel and Google Sheets, with the ability to manipulate and analyze large datasets.

• Familiarity with Amazon Seller or Vendor Central platforms and keyword research tools.

• Strong understanding of CRM systems, Google Analytics, and other marketing tools.

• Demonstrated ability to create compelling presentations and visualizations using Google Slides.

• Excellent communication and collaboration skills to work effectively with internal teams and clients.

• Proven problem-solving abilities and attention to detail.

• Ability to manage multiple tasks and meet tight deadlines in a fast-paced environment.

Full-time