Vice President - Marketing

Why Bally’s:

Bally’s Corporation is a global casino-entertainment company with a growing omni-channel presence, currently owning and managing 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle, UK, further expands its international footprint and enhances its diverse entertainment offerings. It also owns Bally’s Interactive International, formerly Gamesys Group, a leading, global, interactive gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company’s casino operations include approximately 15,300 slot machines, 580 table games, and 3,800 hotel rooms. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (“Queen”), the above portfolio is expected to be supplemented with four additional casinos across three states, one of which will be an additional state that expands Bally’s jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees, and operations that currently include approximately 2,400 slot machines, 50 table games, and 150 hotel rooms to the Bally’s portfolio. Bally’s will also become the successor of Queen’s significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

The Role:

Vice President - Marketing is responsible for all aspects of the casino marketing department including increasing player data base, increasing player revenue, creation and implementation of special events, direct mail marketing, development and implementation of strategic plans to increase player activity, player relations, budgeting and maintaining the highest levels of guest service for casino guests, general advertising, media placement, creating marketing pieces, web site development and on-going implementation.

Responsibilities:

Foster an environment that embodies Bally’s Born to Entertain philosophy by creating a fun-filled, entertaining atmosphere.

Enthusiastically promote Bally’s customer-centric culture of offering superior guest service and actively building long-lasting guest relations.

Direct the creation and execution of print, electronic media, outdoor, direct mail and web advertising.

Communicates directly with the Vice President/General Manager on the operation and financial matters of the company.

Development and implementation of strategies to increase casino revenue.

Oversee the development and on-going implementation of casino web site.

Oversees the creation of special events, promotions and casino giveaways.

Ensures department adheres to all regulatory, departmental and company policies and procedures.

Perform duties and responsibilities associated with the IGB Statewide Voluntary Self-Exclusion Program as described in Section A of Bally’s Chicago Operating Co., LLC Internal Controls.

Perform other duties as assigned.

Qualifications:

Must be 21 years of age or older

Must be able to obtain and maintain a gaming license issued by the Illinois Gaming Board

Bachelor’s degree preferred

Five to Seven years of prior experience in casino marketing

High-level public relations and customer service skills are required

Strong problem solving, mediation, coaching, and consulting skills.

Excellent written, analytical and verbal communications skills are required

Must have open work availability to work nights, weekends, and holidays

What’s in it for you:

Competitive Salary with annual performance reviews

Comprehensive health coverage plan that includes medical, dental, and vision

401(K)/ Company Match

Access Perks and Childcare discounts

Target Salary Range: $200,000/year

Bonus Eligible

Physical Demands & Work Environment:

Frequently required to lift up to a maximum of 30 pounds

Frequently required to push, kneel, climb, stoop, bend, and twist, as well as reach overhead

The work environment contains bright lights, loud noise, and stressful situations.