Digital Marketing Manager

This is a full-time, hybrid position based in Fort Lauderdale, FL

Are you a data-driven digital marketer who thrives on scaling paid media performance and generating high-quality leads? Do you bring a strategic mindset and strong execution skills to cross-platform campaign management? MASA is looking for a Digital Marketing Manager to lead our digital acquisition efforts and drive measurable growth in a collaborative, mission-focused environment.

ABOUT MASA

MASA has been a leader in emergency medical transportation insurance since 1974. We're not just a company - we're a close-knit team dedicated to "Protecting families with compassion when others don't." Our professional yet friendly company culture fosters collaboration, innovation, and a clear mission that resonates through every role as we support our expanding base of 2+ million members across the United States and the Caribbean. Learn more at

WHAT YOU WILL DO

Lead paid media campaigns across Meta, Google, and emerging platforms to drive lead generation and meet CPL/CAC goals

Manage full-funnel performance by aligning creative, landing pages, and nurture workflows for conversion

Build and maintain dashboards and reports to monitor key performance metrics and provide actionable insights

Collaborate with internal stakeholders (Sales, Ops, Compliance, Marketing) to align campaign execution and lead flow

Test and scale new channels, platforms, and campaign types to reach new audiences efficiently

Oversee CRO strategies and A/B testing for ads, messaging, and landing pages to improve conversion WHAT YOU BRING

4+ years of experience in paid digital media with a strong focus on performance and lead generation

Intermediate Excel proficiency (formulas, pivot tables, charts, etc.)

Familiarity with key platforms: Meta Ads, Google Ads, HubSpot, and landing page builders (e.g., UnBounce)

Experience with email/SMS engagement tools (e.g., Twilio, Sakari)

Strong analytical, problem-solving, and communication skills

High school diploma or GED required; bachelor's degree preferred WHY WE THINK YOU'LL LOVE THIS OPPORTUNITY

Your work will directly drive MASA's customer acquisition and business growth

You'll collaborate with cross-functional teams in a fast-paced, high-impact environment

Our hybrid structure offers the flexibility to balance remote and in-office work

You'll join a team guided by MASA's ACCTT values:

Accountability - We do what we say and own what we do

Compassion - We care deeply for the lives and communities we impact

Customer Service Excellence - We treat every member like a VIP

Trust - We act with integrity and deliver on our promises

Teamwork - We excel when we work together

NOTE: Any pay range listed for this position is an estimate by the job board and may not reflect the actual compensation.

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