Digital Marketing Analytics Consultant (Adobe Experience Platform

Description: We are seeking a highly skilled Digital Marketing Analytics Strategist to support our Government Programs and M&R acquisition portal marketing efforts. This role will encompass broker marketing, portal marketing, and the end-to-end consumer acquisition experience marketing. The ideal candidate will have a strong ability to translate data into actionable insights and make compelling recommendations through executive-level storytelling.

Primary Responsibilities: • Act as a thought leader, inspiring teams to adopt and expand data-driven decision-making practices. • Design, build, and deliver reports and dashboards that provide actionable insights to improve key objectives. • Collaborate with stakeholders to define measurement plans and develop a strategic roadmap to advance analytics maturity. • Harness data to assess and fine-tune campaign performance and optimize the user experience on websites. • Guide in transforming processes to better leverage data and insights, driving operational efficiency and improved outcomes. • Proven ability to collaborate with various stakeholders to define use cases and develop actionable roadmaps to achieve organizational objectives. • Oversee and guide a team conducting current-state analyses of analytics capabilities. • Analyze metrics from both IT and business sides to derive actionable insights. • Translate data into compelling recommendations and present them through executive-level storytelling. • Utilize AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO, to optimize marketing efforts. • Collaborate with cross-functional teams, including IT, business, and marketing, to ensure alignment and achieve marketing goals. • Monitor and report on the performance of digital marketing campaigns, providing insights and recommendations for improvement.

Required Qualifications: • 8+ years of advanced experience conducting comprehensive assessments of analytics capabilities and leading the implementation of digital analytics strategies, from planning through execution and ongoing optimization. • 5+ years of hands-on experience working across a variety of MarTech tools and data sources, including analytics platforms, tag management systems, customer data platforms, audience segmentation tools, and activation platforms. • 5+ years of experience working with digital data sources, such as web analytics, advertising, audience, social, and search data, to drive actionable insights. • Strong knowledge of AEP products, including Adobe Analytics, Adobe Target, Adobe CJO, and AJO. • Proficiency in Power BI. • Excellent analytical skills with the ability to translate data into actionable insights. • Exceptional storytelling and presentation skills, with experience presenting to executive-level stakeholders. • Strong understanding of digital marketing channels and strategies. • Ability to work collaboratively with cross-functional teams. • Excellent communication and interpersonal skills. • Strong project management skills with the ability to manage multiple projects simultaneously. • Experience in the healthcare industry or with Government Programs and M&R acquisition portal marketing. • Familiarity with IT metrics and business metrics analysis. • Consumer acquisition experience marketing.

Preferred Qualifications: • Knowledge of broker marketing and • SEO knowledge. • Healthcare domain knowledge.

Required Skills : Digital Marketing

Basic Qualification :

Additional Skills :

Background Check : No

Drug Screen : No