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E-Commerce Consultant

Company:
Old Mutual
Location:
Accra, Greater Accra, Ghana
Posted:
May 19, 2025
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Description:

Lets Write Africa's Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

Works closely with the Marketing, Digital and E-Commerce teams to maintain the website look and feel, and functionality.

Develops and updates website content. Manages and drives the Pay Per Click (PPC) programme, Search Engine Optimization (SEO), email and social media campaigns.

Responsible for keyword analysis and strategy for PPC and SEO. Uses web analytics to optimize web and other online platform performance.

Works toward agreed targets, manage budgets, monitor, and report on performance

Responsible for managing social media platforms and working with agencies to deliver on set targets

Provides support for the Digital growth and strategy planned for OMF. Grows and drives the Digital channel in order to acquire new customers and increase sales.

Responsibilities

Digital Marketing Plan Execution

Provide analysis to monitor performance of digital marketing campaigns.

Digital Channels and Technology Management

Support digital channel management by analyzing best practices through competitive benchmarking, customer insights, A/B testing, feedback from cross-functional partners, and site feature/functionality enhancement.

Insights and Reporting

Contribute to the preparation of various data and analytics reports.

Solutions Analysis

Interpret data and identify possible answers. Involves navigating a wide variety of processes, procedures, and precedents.

Procedural Improvement

Contribute to procedural improvement by proposing enhancements to current working processes and practices to ensure maximum benefit to the organization.

Data Collection and Analysis

Collate and analyze data using preset tools, methods, and formats. Involves working independently.

Information and Business Advice

Resolve complex queries from internal or external customers or suppliers by providing information on policies and/or procedures, referring the most complex issues to others.

Personal Capability Building

Develop own capabilities by participating in assessment and development planning activities as well as formal and informal training and coaching. Develop and maintain an understanding of relevant technology, external regulation, and industry best practices through ongoing education, attending conferences, and reading specialist media.

Skills

Action Planning, Analytical Thinking, Data Analysis, Database Reporting, Data Compilation, Data Interpretations, Digital Literacy, Evaluating Information, Executing Plans, Gaps Analysis, Management Reporting, Media Management, Numerical Aptitude, Report Review, Solution Analysis

Competencies

Business Insight

Communicates Effectively

Cultivates Innovation

Customer Focus

Decision Quality

Manages Ambiguity

Manages Complexity

Optimizes Work Processes

Education

Bachelors Degree (B)

Closing Date

23 May 2025, 23:59

The Old Mutual Story!

JR-66501

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