Seasonal Digital Communications Assistant

Description and Functions

Open Until Filled

GENERAL DESCRIPTION:

The Digital Communications Assistant is a temporary, full-time position that supports the Communications and Marketing Office of the Wyoming Department of State Parks and Cultural Resources (SPCR). While this position is classified as temporary, it is intended to support agency communications consistently throughout the year.

Working under the direction of the Communications and Marketing Manager—and in collaboration with the agency’s Graphic Designer and Videographer—this position assists with day-to-day digital communications across SPCR’s brands and programs, including the Arts Council, Cultural Trust Fund, Office of Outdoor Recreation, Office of the State Archaeologist, State Archives, State Historic Preservation Office, State Museum, State Parks and Historic Sites, and State Trails Program.

Human Resource Contact:,

ESSENTIAL FUNCTIONS: The listed functions are illustrative only and are not intended to describe every function that may be performed at the job level.

Key Responsibilities:

Social Media Support

Draft, schedule, and publish approved content for SPCR and its affiliated programs on official social media platforms.

Assist with monitoring social media channels and coordinating responses per agency policies.

Help maintain content calendars for events, campaigns, and seasonal communications.

Website and Digital Content Updates

Perform basic website edits, such as posting news, uploading documents or images, updating calendars, and refreshing content.

Ensure all web content aligns with agency branding and accessibility standards.

Digital Analytics and Tracking

Track and compile social media and website performance data using tools like Meta Insights and Google Analytics.

Provide simple reports to help guide communications strategies.

Communications and Marketing Research

Research national communications trends, social media best practices, and digital marketing strategies.

Assist in gathering information related to relevant trade shows, conferences, public engagement efforts, and industry opportunities.

Summarize findings to support future campaign planning and agency decision-making.

Project and Administrative Support

Help organize and archive digital assets, campaign files, and research materials.

Support photo and video content collection during select events and site visits, as needed.

Provide general communications support across all SPCR divisions and programs, or other duties as assigned.

Qualifications

PREFERENCES:

Preference may be given to applicants with a degree in communications, marketing, public relations, journalism, or a related field. Equivalent work experience in digital communications, social media content creation, website management, or marketing support may also be considered. Experience collecting digital analytics and supporting public-facing content is a plus.

KNOWLEDGE:

Basic understanding of digital tools and metrics (e.g., Google Analytics, Facebook Insights) is a plus.

Strong writing and organizational skills.

Ability to take direction, manage multiple tasks, and work collaboratively in a fast-paced environment.

Ability to work independently with agency-provided tools and software.

Demonstrated interest in communications, digital media, marketing, or public service.

Familiarity with social media platforms and basic posting tools (e.g., Meta Business Suite).

Willingness to learn website content management systems (e.g., WordPress, Joomla).

MINIMUM QUALIFICATIONS:

None - See "Preferences"

Necessary Special Requirements

PHYSICAL WORKING CONDITIONS:

Work hours typically occur during standard business hours, Monday through Friday.

Some travel, including evenings or weekends for events, may be required to support major agency-hosted or sponsored events, particularly for capturing social media content and photography.

NOTES:

FLSA: Non-Exempt

Must be a self-starter who is comfortable working independently and using standard agency-issued tools for digital content creation and documentation.

This position is not tied to a specific geographic area within Wyoming, as it supports the agency statewide. Remote work may be available for those located outside the Cheyenne or Laramie areas. However, employees must establish and maintain full-time residency within the State of Wyoming as a condition of employment.

Supplemental Information

024-State Parks & Cultural Resources, Agency-wide

Click here to view the State of Wyoming Classification and Pay Structure.

URL:

The State of Wyoming is an Equal Opportunity Employer and actively supports the ADA and reasonably accommodates qualified applicants with disabilities.

Class Specifications are subject to change, please refer to the A & I HRD Website to ensure that you have the most recent version.