Search Engine Marketing Specialist

SEO/SEM & Google Ads Specialist

Location: Centennial, Colorado

Employment Type: Full-Time

Compensation: $24-$28/hourly

Position Summary:

We are seeking a results-driven SEO/SEM & Google Ads Specialist to join our marketing team. This role will focus on driving targeted traffic, improving search rankings, and maximizing ROI through strategic use of paid and organic search campaigns. The ideal candidate is analytical, creative, and experienced in managing digital campaigns that convert.

Key Responsibilities:

Develop, execute, and manage SEO and SEM strategies to increase online visibility and lead generation

Create, manage, and optimize Google Ads campaigns (Search, Display, Shopping, and YouTube)

Conduct keyword research and competitive analysis to guide content and bidding strategies

Monitor campaign performance, generate reports, and make data-driven recommendations

Collaborate with content creators, designers, and developers to implement SEO best practices

Perform regular website audits and recommend on-page and technical SEO improvements

Stay updated on the latest trends and algorithm updates across Google and other search platforms

Manage ad budgets, A/B testing, and conversion tracking to ensure optimal performance

Track and analyze website analytics, user behavior, and campaign effectiveness using Google Analytics, Search Console, and other tools

Qualifications:

2+ years of experience in SEO/SEM and managing Google Ads campaigns

Proficiency with Google Ads, Google Analytics, Google Tag Manager, and Search Console

Strong knowledge of keyword research tools (e.g., SEMrush, Ahrefs, Moz, etc.)

Experience with on-page and technical SEO strategies

Ability to analyze data and generate actionable insights

Google Ads Certification is a plus

Strong written and verbal communication skills

Highly organized and detail-oriented

Bonus Skills (Preferred but not required):

Experience with Bing Ads, social media advertising, or remarketing campaigns

Basic knowledge of HTML/CSS or CMS platforms (e.g., WordPress, Shopify)

Familiarity with CRO and landing page optimization

To Apply:

Please submit your resume and portfolio or examples of past campaign performance (including case studies, reports, or campaign summaries if available).