Associate Performance Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

Develop and implement high-performing campaign management and execution of display advertising strategies to drive brand awareness, traffic, and conversions

- Manage and optimize display campaigns across various platforms (Google Display Network, Youtube, Meta, Tiktok, programmatic networks, etc)

- Conduct thorough analysis of campaign performance using analytic tools such as Tableau, Google Analytics, and other relevant platforms.

- Conduct A/B testing and other testing methodologies to continuously improve ad performance and ROI.

- Identify optimization opportunities / growth

- Collaborate with cross-functional teams (Creative Lab, Sales & Marketing team, Product team) to align marketing strategies with business objectives

- Monitor and report on key performance metrics, providing actionable insights and recommendations

- Stay up-to-date with industry trends, emerging technologies, and best practices in display advertising

- Execute and prioritize all the tasks / activities within the managed campaigns

- Develop and maintain a testing roadmap to continuously improve campaign effectiveness

- Capable of leading and managing small projects with minimal supervision that can potentially create value for the whole team

- Mature enough to manage external marketing vendors independently, and ensure all the expected deliverables or service are delivered

Requirements

- Graduated from reputable university. Bachelor's degree in Marketing, Business, Math, Engineering, or a related field. Advanced degree is a plus.

- 4+ years of experience in digital marketing with a focus on display advertising

- Proficiency in digital marketing tools and platforms (Google Ads, Facebook Ads Manager, etc.)

- Experience with A/B testing and performance optimization techniques

- Proven track record of managing and optimizing display advertising campaigns

- Possess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalability

- Excellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysis

- Good communication skill, self-driven, love challenges, and enthusiasm to pursue excellence

- Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously

- Strong attention to detail and organizational skills

- Proficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)

- Proficient in Facebook Manager, Tiktok and Google Ads Manager is a must

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

R0006712