Associate Manager - Marketing

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Position Description:

The role of LCCI Marketing Associate provides an opportunity to work along with Consumer Task Force in delivering exceptional experiences for people taking and prescribing our medicines.

The Associate will create, Update, maintain, and manage marketing tactics in the Veeva Vault Promotional Materials (VVPM) system by leveraging the expertise in process knowledge. The Marketing Associate will also partner with marketing operations, brand team, and medical, legal, regulatory (MLR) reviewers to ensure quality, speed, value and compliance throughout the Materials Lifecycle. The Marketing Associate is expected to collaborate across all Business units with partnership mindset and help in achieving Brand’s goals. The Associate is also expected to be a creative problem solver so that processes can be executed more efficiently. Also, the Associate will actively participate in shared learnings and best practices across the team and the consumer platform, enabling knowledge sharing, building and innovation. The Associate will also extend support in Annual Claims Assessments, Periodic Reviews/Reapprovals and label updates by being flexible during any critical business needs.

PRIMARY SKILLS REQUIRED

Veeva Vault Promo Mats (VVPM) tools and process

Customer Information Quality (CIQ) understanding

Project Management practice

The associate would be involved in consumer marketing and would be expected (but not limited to) to work primarily on the below areas of scope. The associate would also be required to work closely with MPO/ Editors/ EL in the LMS team.

Planning

(With Marketers and Brand Team)

Develop

(With LMS)

Approve /Release in Market

(With LMS and MLRO)

Monitor in Market/ Withdraw

(With ELS and Editors)

Create Project Initiation Documents (Initiation Checklist, Read me, Create Inventory Checklist in Print)

Communicate Content is Lock for promotional pieces

Conduct Tactic review and execute Marketing Decision Rights for Annotations on Veeva Vault Promo Mats (VVPM)

Determine if Tactics need reapproval or withdrawl from Market

Review tactic timelines

Contact MLRO for consult on tactics or claims if Needed

Manage any Regulatory-Initiated Event leading to tactics update or withdrawl

Populate Key Content Template for claims approval/updates when needed

Approve Regulatory-Initiated Discontinuation Plan

Lead Project Initiation calls with stakeholders

Approve Responsible Party Destruction Notice

Lead Annual Claim assessments

Key Objectives/Deliverables:

Objective 1: Operations Support (70%)

Marketing Operations Integration Project Implementation Tactic Development

Actively participate in Cross Business Unit weekly calls for updates, improvements and shared learnings

Responsible for understanding, implementing and adhering to company policies, processes and external obligations wherever applicable

Serve as Lilly Website Owner for EWI websites.

Responsibilities of the Lilly Website Owner include:

- Understand website content and its related items (Claims, References, Image rights, Business supporting Documents (BSDs) etc.)

- Ensuring development and maintenance is performed in accordance with procedures

- Collaborating cross-functionally with brand partners, Lilly EWI (Enterprise Website Initiative) and Paid Search colleagues

Know Lilly’s processes, brand strategies and tactics, and support on-going maintenance of marketing materials in collaboration with U.S. Brand Team

Track all tactic related communications and activities in team trackers

Understand Lilly’s culture, organizational structure, roles and practices

Responsible for on-going label change maintenance for brand tactics

Show knowledge of systems, software and tools

Responsible for on-going reapprovals and re-orders for brand tactics

Actively participate in deviation investigations and contribute to continuous improvement efforts, as need arise

Have a thorough understating of Lilly's Quality processes and must be capable of understanding and applying these processes and requirements when executing their role

Objective 2: Brand Strategy Support (30%)

Customer Experience Message / Creative Development Tactic Assessment /Message management

Provide input and help to create the direction for a positive customer experience

Support selection of message in partnership with brand team and Lilly Marketing Studios or external agency and Lilly Market Research (LMR), as needed

Monitor performance of customer tactics via performance metrics determined by brand and agency

Understand all customer insights and identify integration Moments of Truth (MOTs) and issues /opportunities

Actively participate in agency-led development of creative platform, review and recommend revisions to the project brief and the creative expression of creative platform as appropriate

Monitor metrics, adjusting message / tactics, as needed

Participate in development of customer council required elements and materials

Develop measurement plan for tactics in area of responsibility. (May partner with Analytics / Lilly Market Research, as well as internal and agency partners (e.g. Lilly paid search team), to design and oversee implementation of the measurement plan.)

Assess major tactics and devise acceleration or course corrections, as needed to achieve / exceed planned results

Minimum Experience/Personal Skill Requirements:

Experience/Knowledge of Lilly Marketing Studios and its stakeholders

For Sr Specialist at least 18 months in your current role

For Executive Specialist at least 12 months in your current role

Demonstrated ability to be both accountable and adaptable

Proven ability to be an agile learner who’s proactive and collaborative on a daily basis

Strong spoken and written communication skills

Demonstrated ability to be stress-tolerant under a variety of work conditions

Proven analytical skills with strong attention to detail

Able to influence, collaborate and work effectively on a team

Additional Preferences:

Compliant, with a passion for quality and continuous improvement

Proven planning, organizational and problem-solving skills

Experience working with agencies / external partner vendors

Ability to work within a team and as a strong team player

Other Information:

Some travel required (0-10%)

Job Description Approval:

The meaning of the approval is that the Functional Area Manager has reviewed the job description and agrees that the document describes the duties, experience and education requirements for the person in this role.

Lilly is dedicated to helping individuals with disabilities to actively engage in the workforce, ensuring equal opportunities when vying for positions. If you require accommodation to submit a resume for a position at Lilly, please complete the accommodation request form ( for further assistance. Please note this is for individuals to request an accommodation as part of the application process and any other correspondence will not receive a response.

Lilly does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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