Manager, Content Marketing

About Us

Each year, thousands of content professionals from all corners of the broadcast, media and entertainment ecosystem go to NAB Show. It's designed for those striving to drive listeners and engage viewers in larger numbers for greater reach. And it's imagined for those seeking to create uncommon audio and visual experiences. No matter where you fall on the content continuum-from creation to distribution, management to monetization-this is where you'll find a renewed path to clarity and confidence that takes your work in bold new directions. NAB Show is produced annually by the National Association of Broadcasters at the Las Vegas Convention Center in Las Vegas, NV. NAB is the premier advocacy association for America's broadcasters. NAB advances radio and television interests in legislative, regulatory and public affairs. Through advocacy, education and innovation, NAB enables broadcasters to best serve their communities, strengthen their businesses and seize new opportunities in the digital age.

Summary

The Manager, Content Marketing, will be a hands-on contributor to the NAB Show website, while balancing strategic and tactical execution, ensuring NAB Show's website and digital content remain relevant and aligned with the content calendar. Reporting to the Senior Director, Content Marketing and Audience Engagement, this person would manage the NAB Show website content which includes coordinating cross-functional content updates, analyzing web performance, and supporting broader content marketing initiatives. This person will be the primary liaison ensuring updates are on schedule, optimized for engagement, and consistent with NAB Show's strategic messaging.

Essential Functions

Website & Content Management

Serve as the marketing team's lead for all website content updates, working closely with the web development team, designers and content creators/providers.

Ensure the NAB Show website reflects timely, relevant and engaging content, aligned with marketing priorities and content calendars.

Manage content updates across key pages, including event highlights, speaker information, thematic pages and more.

Work with internal teams and external vendors to ensure a seamless user experience (UX) and optimized navigation.

Implement SEO best practices to improve search rankings and discoverability of key pages. Content Calendar & Digital Coordination

Support the maintenance and execution of the GCE marketing content calendar, ensuring website updates align with key campaign milestones and announcements.

Collaborate with internal and external social media, email and digital teams to ensure content is distributed effectively across all channels.

Assist in developing and repurposing content for landing pages and digital campaigns.

Support web-based lead generation efforts, ensuring pages are optimized for conversion and engagement. Analytics & Performance Optimization

Track website performance metrics (traffic, bounce rates, time on page, conversion rates) and provide insights to improve engagement.

Conduct A/B testing on content layout, headlines and calls to action to optimize effectiveness.

Use Google Analytics and other tools to generate reports and share actionable recommendations with the marketing and content teams. Cross-Functional Collaboration

Work closely with designers, developers and content creators/providers to ensure brand consistency across all digital touchpoints.

Partner with the Sr. Director, Content Marketing and Audience Engagement to develop new ideas for website storytelling and content experiences.

Assist with email marketing campaigns, landing page creation and event content uploads. Additional Marketing Support

Provide general marketing support, including campaign execution, asset management and promotional planning.

Assist in developing sponsored content and exhibitor marketing opportunities for the website.

Stay up to date on digital marketing trends, UX best practices and content innovations to enhance NAB Show's online presence.

Other duties as assigned.

Required Education and Experience

Four-year degree and 4+ years of related experience.

Strong understanding of website content management systems (CMS), preferably WordPress or similar platforms.

Experience with SEO, Google Analytics and website performance tracking.

Ability to write and edit content for digital platforms, ensuring clarity and engagement.

Familiarity with basic HTML, UX best practices and web accessibility guidelines.

Strong project management skills, with the ability to juggle multiple content updates and deadlines.

Excellent communication and collaboration skills to work cross-functionally.

Ability to travel 5% throughout the year.

Preferred Education and Experience

Experience working within a B2B or events-driven organization.

Knowledge of Salesforce Marketing Cloud

Familiarity with A/B testing and conversion rate optimization (CRO).

Some experience with basic graphic design tools (e.g., Canva, Adobe Creative Suite).

Work Location and Schedule

This position is eligible for NAB's Hybrid Work Schedule of three days in the D.C. office each week.

Application Materials:

Resume and work sample are required. Please make sure both are attached.

NAB is an equal opportunity employer. NAB strictly prohibits all forms of unlawful discrimination and/or harassment, including discrimination and/or harassment of employees or job applicants on the basis of legally protected status or condition.