Entertainment Market Research Vice President

About NRG

NRG is a leading global insights and strategy firm at the confluence of content, culture, and technology. We stay ahead of what’s next, providing fresh insights to spark new ideas. We’re a trusted partner to our clients, working behind the scenes to bring imagination, depth, and clarity to their biggest challenges—in entertainment, technology, lifestyle, sports, and gaming. Together, we create with confidence.

We’re proud of our company’s values – these values guide us as we navigate sunny days, gray skies and everything in between:

Do what you love. With conviction.

Where discovery lives. And impact drives.

Celebrate difference. Cultivate belonging.

Big thinking. Collectively inspired.

Embrace the journey. Be human.

The Opportunity

We are seeking a strategic and innovative Entertainment Market Research Vice President to help manage one of our teams within our Content Development & Marketing Strategy practice area, with a specific focus on the Film industry. Our Content Development & Marketing Strategy team is made up of world-class researchers who bring unmatched industry expertise, a global perspective, and passion for all consumers in the rapidly evolving entertainment landscape. They connect stories and audiences around the world and help industry leaders develop, grow, and champion their audiences everywhere, from the intimacy of the small screen to the wonder of the big screen—with this role focusing specifically on theatrical content.

In this role, you will oversee a wide range of team members and initiatives across the full project lifecycle from proposal to report delivery, focusing primarily on film content. You will bring your intellectual curiosity, entrepreneurial mindset, and storytelling ability to lead research initiatives that help answer important strategic questions around film content and marketing from the biggest movie studios. If you’re passionate about qualitative and quantitative research; if you enjoy visualizing data and discovering insights with confidence; if you geek out on movies and love being a subject matter expert to clients—and you have a proven track record of managing, growing, and elevating world-class talent—this opportunity is for you!

Your Impact

Lead and/or manage end to end qualitative and quantitative research projects for theatrical clients, including proposal design, methodology approach, questionnaire and discussion guide development, data analysis, and storytelling.

Projects may include concept and greenlight evaluation, brand studies, content optimization tests, messaging/positioning evaluation, creative materials tests, post release and franchise development, market sizing, segmentation and custom landscapes.

Translate research data into clear, actionable insights and recommendations through visual, creative and story-driven reports.

Develop and mentor a team of analyst to director level researchers, providing training, guidance, and career support, while effectively balancing workloads.

Help to build the vision for the wider practice area and set a vision for your specific team so they will deliver best-in-class, highly consultative research for our theatrical clients.

Cultivate and foster deep client relationships to successfully execute projects while identifying opportunities for growth.

Serve as a trusted partner to clients, fully understanding their overall business objectives and strategically strengthening relationships.

Contribute to initiatives to grow the Content Development & Marketing Strategy practice area, through active participation in new business pitches, proposal development and thought leadership initiatives.

Innovate our methodologies and product line offerings in the entertainment marketing and production development space, innovating on our current offerings and building new offerings to help clients solve their biggest problems.

Who We're Looking For

Experience – We’d love for you to have 9+ years’ experience working in consumer research with a strong focus on theatrical research.

Your degree(s) – Ideally looking for a B.A./B.S. degree in areas such as Social Sciences, Business, Marketing, Market Research, Statistics, Economics or a related field. Additional degrees or minors in film or media studies are a plus!

Passion – You live and breathe film, and love turning audience behavior into strategy.

Research practitioner – Expert level understanding and experience with a range of complex qualitative and quantitative research methodologies. Experience with qualitative techniques and approaches across audience (e.g. kids) and platforms (online and in-person).

Client-centric – You are a trusted advisor to studio clients, with the ability to translate insights into strategic impact.

Business Development mindset– You have an excitement about proactively driving new business opportunities, whether through developing the strongest possible proposal to respond to an RFP or creating capabilities decks that open new doors to existing and net-new clients.

Leadership – You can lead thought leadership initiatives to elevate NRG’s role in the industry and for growth for the business. You can be a voice and presence at conferences and industry events, networking to represent NRG.

Team manager – You are an experienced people leader who supports team growth and recognizes excellence.

Curiosity and critical thinking – You are genuinely interested in seeking information on the “whys.” You can solve complicated questions using creative and collaborative tactics.

Storytelling – You are an expert at navigating complex data and bringing insights to life through strong writing, visuals and presentations. You are able to simplify complex data for executive audiences with well-founded, strategic recommendations.

Innovator – You are able to see problems and create to solve them, creating new methodologies, new frameworks, developing new technologies for our clients, and collaborating with others to disrupt the status quo.

Position Type

This is a full-time, exempt position.

What We Offer

We embrace the current era of work and what it means to be a best-in-class employer. We understand the flexibility that is required to recruit and retain incredible talent, whether it’s empowering you to do your best work from the comfort of your home or supporting you if you need to take a mental health day for self-care and rest. Below is a unique blend of benefits tailored to meeting the ever-changing professional landscape.

Flexible/Remote work with optional usage of our great offices in Playa Vista or New York

Given where our clients are based, we have a strong preference for candidates based in Los Angeles who can regularly attend in-person meetings and presentations. However, we will consider exceptional remote candidates as well.

Unlimited PTO, volunteer days and a generous number of recharge days including a full office closure during the week of Christmas and New Year’s

Medical, Dental, and Vision Insurance Plans

401K with company match

12 weeks paid Parental Leave

Regular performance evaluations with opportunities for promotions and merit increases

Educational and training reimbursement plan and other training and professional development opportunities

Employee perks program (includes discounts on travel, hotels, cars, fitness, movie tickets and more)

Resources available for mental health, inclusive care and family building

NRGratitude – our company-wide employee recognition program

Regular team/company events and activities including annual summer and holiday parties

Pet friendly headquarters and pet insurance options

Our Commitment

Diversity, equity, and inclusion is at the center of all our practices to ensure that NRG is a place where people from all identities and backgrounds can thrive. NRG is committed to recruiting and retaining diverse talent by supporting their growth through learning programs, internal mobility, affinity group participation and leadership development. Our differences make us a stronger workforce and enhance our creativity and innovation. We are proud to be an inclusive workplace for all and are committed to equal employment opportunity regardless of race, color, religion, sex, age, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.

Compensation

To comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $150,000 - $185,000. Actual compensation is influenced by many factors including skill set, level of experience, and location.

Regular Full-Time