Senior Student Recruitment Officer

Position Summary

The Senior Student Recruitment Officer plays a critical role in promoting and maintaining a strong student enrollment base for a private secondary school in Ontario. This position is responsible for overseeing all aspects of the admissions process and implementing effective recruitment strategies to attract and enroll a diverse and talented student population around the world. Occasional overseas travelling would be required.

Key Responsibilities

Recruitment Strategy

Develop and execute a comprehensive recruitment strategy to attract and engage a diverse pool of qualified applicants at middle and high school levels

Identify and cultivate relationships with feeder schools, educational consultants, and other relevant organizations to increase the school's visibility and attract potential students

Represent the school at educational fairs, conferences, and community events to promote the institution and engage with prospective families

Collaborate with the marketing and communications team to develop targeted marketing materials and digital campaigns to enhance the school's brand and attract prospective students

Admissions Events and Outreach

Plan, organize, and oversee admissions events, including open houses, information sessions, and campus tours, to showcase the school's facilities, programs, and community

Coordinate outreach efforts to prospective families, including personalized communications, follow-ups, and providing relevant information and support throughout the admissions process

Liaise with faculty, staff, and students to involve them in the admissions process and ensure their participation in recruitment events and initiatives

To commit the annual admission target and secure the retention of new applications

Admissions Management

Develop and implement comprehensive admissions policies and procedures in line with the school's mission and enrollment goals

Manage the entire admissions process, including application review, interviews, and decisions, ensuring a seamless and efficient experience for prospective students and their families

Collaborate with faculty, staff, and administrators to assess applicants' qualifications and fit with the school's academic, extracurricular, and community values

Maintain accurate records of applicant data and statistics to track enrollment trends and inform strategic decision-making

Enrollment Analysis and Reporting:

Monitor and analyze enrollment data, trends, and market conditions to assess the effectiveness of recruitment strategies and inform decision-making

Generate regular reports on enrollment metrics, applicant demographics, and conversion rates to provide insights to the school's leadership team

Collaborate with the finance and budgeting department to develop enrollment projections and forecasts for resource allocation and planning purposes

Position Requirements

Academic & Experience Requirements

Bachelor's degree in a relevant field (e.g., Education, Marketing, Business Administration)

Ten years of experience in admissions and recruitment in education sector, preferably in a secondary school or higher education setting

Knowledge & Competency Requirements

Strong sense of business acumen

Strong knowledge of the Ontario education system and admissions requirements

Excellent communication and interpersonal skills, with the ability to engage and build relationships with diverse stakeholders

Strong organizational and project management abilities, with a keen attention to detail

Data-driven mindset with the ability to analyze and interpret enrollment data

Proficiency in using admissions management systems, databases, and Microsoft Office Suite

Familiarity with digital marketing tools and social media platforms is an asset

Occasional overseas business trips are required

Desirable Requirements

University guidance counselling knowledge

Knowledge in IB curriculum