Marketing Coordinator

Job Description

POSITION SUMMARY

The Marketing Coordinator is responsible for coordinating activities for W.D. Matthews that pertain to marketing. This includes but is not limited to the creation of promotional products, advertising, social media management, company newsletters and trade shows. Branding responsibilities includes visuals such as logos of W.D. Matthews, Toyota, Clark, Doosan, JLG, Manitou and Genie. It is the Marketing Coordinator’s responsibility to interact with all departments in the organization, specifically sales and service, as well as maintaining legal compliance while promoting W.D. Matthews brand. The Marketing Coordinator will represent the organization in public relations by promoting the business in a professional manner in an effort to gain awareness of W.D. Matthews Machinery in the community at charitable events and other events that pertain to the industry. This position reports directly to the Owner/CEO. This position is highly customer-facing and requires a high level of sales and customer service aptitude. This position requires at least two years of experience in a similar position. The Marketing Manager must have Microsoft Office experience including Excel and Navision. Prior Sales Force and Tenacity experience is preferred. An associates degree is required for this position.

ESSENTIAL DUTIES AND RESPONSIBILITES

· Daily management of all marketing and advertising for the company which includes; website management, monthly newsletters, ad campaigns, creation of brochures, social media management, market research and video marketing

· Develop specific goals and plans to prioritize, organize and accomplish the workload

· Work with all departments in the creation and implementation of marketing material

· Spearhead and manage all social media posts and upkeep for the organization

· Manage all functions of promotional products and advertising for the company and branches

· Create and implement monthly newsletters for sales, product specials, and the company’s community involvement to be distributed to customers and internal employees

· Assist with the organization and implementation of all trade shows for target demographic

· Research and report opportunities to promote and increase brand awareness

· Order all promotional and advertising supplies and products as needed throughout the year

· Collect and analyze any data pertaining to customers and any other marketing initiatives and report them as needed

· Other duties as assigned

Company Description

W.D. Matthews Machinery Co. was founded in 1939 as a woodworking equipment business and in 1955, began supplying forklifts and other industrial equipment to New England Area Customers. W.D. Matthews has grown into the region's most trusted provider of material handling and construction equipment. Our commitment to quality products, services, and unbeatable customer care is why our family owned and operated company has become the unsurpassed dealer of material handling equipment in the Maine (ME), New Hampshire (NH), Massachusetts (MA), Vermont (VT) and Connecticut (CT) areas.

Full-time