Outbound Lead Generation Specialist

Job Description

Schedule: Mon-Friday 8:00am-5:00pm CST, extended hours if business needs dictate

Pay Type: Salaried

FLSA Status: Exempt

Management: No

Reports to: Chief Development Officer

In Office: Yes

Position Summary:

Evolv is looking for an in office Outbound Lead Generation Specialist to build, optimize, and manage Evolv’s outbound infrastructure from the ground up. This is a mid-level highly technical and analytical role that thrives at the intersection of systems work, lead intelligence, and growth operations.

The Outbound Systems & Data Operations Specialist is responsible for setting up and maintaining domain infrastructure, inbox management, campaign execution, data sourcing, and performance optimization. This tactical and analytical role directly impacts the ability of the organization to identify qualified leads, maintain deliverability and accelerate revenue growth through cold outreach.

Responsibilities:

Infrastructure & Systems Setup

Configure and manage outbound architecture: domains, inboxes, and deliverability tools

Administer Google Workspace/Outlook environments

Implement warm-up and deliverability protocols (i.e. Instantly, Smartlead)

Data Sourcing & Lead Intelligence

Source and enrich contact data based on defined ICP

Build segmented lead lists using tools like Apollo, LinkedIn Sales Navigator, ZoomInfo

Verify and clean data to maintain high deliverability and reduce bounce rates

Apply logic to categorize and score leads for personalized outreach

Campaign Execution & Performance Analysis

Create, test, and iterate on outreach sequences using data insights

Monitor and interpret inbox reply intent

Analyze performance across A/B tests (subject lines, send times, CTAs)

Optimize for open/reply/deliverability rates using campaign analytics

System Integration & Automation

Route qualified responses into CRM (HubSpot, Close) with tagging/logic

Automate workflows via Zapier or Make.com

Maintain system cleanliness and data reliability across platforms

Qualifications:

Minimum of 3-5 years experience in outbound operations, B2B lead gen, or data sourcing required

Strong data intuition and analytical thinking

Proficiency with tools such as:

Instantly.ai, Smartlead, Apollo, Hunter, Snov.io

Google Workspace admin or Microsoft 365

HubSpot, Close, or similar CRMs

Make.com, Zapier (workflow automation)

Or similar

Hands-on experience segmenting data and interpreting campaign metrics

Bonus: SQL, Excel, or basic scripting knowledge for data wrangling

Requirements:

90% deliverability rate

<3% bounce rate

2–5% positive reply rates (based on vertical)

Qualified leads routed within 24 hours

Scalable system handling 10,000+ weekly emails, per location with clean data flows

Full-time