Creative Marketing Specialist

About The Well

We’re looking for a results-driven Graphic Designer who thrives in a collaborative environment and is passionate about creating purposeful, mission-driven design. As a Creative Marketing Specialist, you’ll work closely with the Marketing Manager to develop engaging visual content that elevates our brand, supports campaign goals, and reflects our values. From designing marketing materials and digital assets to contributing to email campaigns and social media content, your creativity will help drive meaningful impact. Strong design skills are essential, and photography/videography experience is a major plus. If you're a team player who embraces feedback and is excited to grow, we’d love to connect.

We are a mission-driven coffee company that turns every bag we roast and every cup of coffee we serve into clean water for communities around the world. Rooted in excellence, generosity, and community, we use creativity and craft to tell stories that matter.

Our core values guide everything we do:

- Pursuing Excellence

- Inspiring Passion

- Cultivating Community

- Stewarding Generosity

We are looking for a Creative Marketing Specialist who embodies these values and is excited to help shape and share our brand story.

Role Overview

As Creative Marketing Specialist, you will work alongside our Marketing Manager to develop compelling visual content that brings The Well’s mission, products, and impact to life. You’ll design assets for digital and in-store use, create photo and video content, support email and social media campaigns, and help build a cohesive, meaningful brand experience.

This role is perfect for a creative person who thrives in a collaborative, purpose-driven environment and wants their work to make a tangible difference.

Key Responsibilities

Visual Design

Create on-brand visuals for digital and print use, including graphics for social media, email, website, and in-store marketing

Content Creation

Capture and edit photo and video content that highlights our products, people, and mission

Email Marketing

Design and build branded campaigns in Mailchimp or Klaviyo, ensuring visual and messaging consistency

Social Media Support

Assist with planning and creating content for platforms like Instagram and Facebook.

Campaign Execution

Support product launches, seasonal campaigns, and mission-focused initiatives with asset development and rollout

Brand Stewardship

Ensure brand alignment in voice, tone, and design across all touchpoints

Cross-Team Collaboration

Work with the marketing manager and other departments to gather stories and support creative needs

Tools You’ll Use

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom, Premiere)

Canva

Google Workspace (Docs, Drive, Gmail)

Apple Products & Programs

Shopify

Mailchimp or Klaviyo

Notion or Trello

CapCut or other video editing tools

Qualifications

2+ years of experience in graphic design, content creation, or digital marketing

Proficiency in Adobe Creative Suite and Canva

Experience in photography and basic video editing

Familiarity with email marketing platforms

Strong writing and visual storytelling skills

Highly organized, self-motivated, and collaborative