Business Development Representative

The Business Development Representative is an integral member of the Revenue Cycle Management Solutions (RCM) sales team and partners with marketing to drive growth within the healthcare provider sector, specifically targeting hospitals and healthcare systems. This individual has a strong healthcare network of CFOs, Directors of Finance, and Revenue Cycle Management leaders to cultivate new customers and expand existing services. The Business Development Representative has successfully developed and executed robust marketing campaigns, initiated innovative outbound sales strategies, and effectively incorporated insightful management reporting and KPIs to optimize investments and resources.

Essential Duties and Responsibilities

Develop and execute a comprehensive strategic plan and KPIs to achieve sales targets.

Design, launch, and manage marketing campaigns aimed at promoting RCM services to healthcare organizations.

Initiate best practice outbound sales activities, including cold calls, email outreach, and prospecting efforts to drive pipeline growth.

Identify recent market trends and industry changes to enhance marketing tactics with new and innovative outbound campaigns.

Build and nurture long-term relationships with key decision-makers, including CFOs, Finance Directors, and RCM leadership.

Maintain a deep understanding of Revenue Cycle Management challenges and emerging trends to optimally position company solutions.

Leverage company CRM tools/platforms for sales management and prospecting, including the tracking of all sales activities, client interactions to report progress to senior management.

Effectively collaborate with internal onshore and offshore teams such as marketing, operations, implementation) to rapidly deploy initiatives and ensure client success.

Collaborate and participate in presentations and solution demonstrations conveying a high level of SME and business acumen credibility.

Actively participate in sales group meetings concerning sales targets, forecasts, pipeline generation and reporting on market situation and competitive landscape.

Required Knowledge, Skills and Abilities:

Able to work in fast-paced, self-directed entrepreneurial environment; team player

Proven ability to proactively engage prospects through outbound calls and multi-channel outreach.

Strong network and relationships with healthcare executives, particularly CFOs and RCM leaders

Familiarity with healthcare revenue cycle operations, patient access, billing, collections, and reimbursement models.

Exceptional communication and presentation skills

Self-starter with the ability to work independently and collaboratively

Strong analytical skills converting data into management insight for decision making

Coachable and willing to learn continually

Decision-making, problem resolution and creative thinking skills

Strong understanding of Microsoft Office and CRM applications

Education and Experience:

Bachelor’s degree in Business, Healthcare Administration, or a related field preferred

Minimum of 5 years of business development or sales experience in healthcare provider space (hospital systems, healthcare groups, etc.)

Proven success selling Revenue Cycle Management services or related healthcare financial solutions.

Demonstrated experience developing and running marketing campaigns targeting healthcare decision-makers.

Demonstrated track record of achieving measurable goals in a fast-paced sales environment

Supervisory Responsibilities: N/A

Work Location: In-office, 5 days per week – Miami Waterford Location

Travel Requirements: Ability to travel domestically and internationally as required

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer

Must be able to lift up to 15 pounds at times

Ability to speak with the clients, internal leaders and other stakeholders

Ability to travel ground and air for client visits and internal events