Director of Relationship Marketing Events and Promotions - Petersburg

Why We Need Your Talents:With our rapid projected expansion, the Live! Casino & Hotel brand is searching for the right talent to grow with the organization and help drive our future success.

The Director of Relationship Marketing, Events & Promotions will lead a dynamic team focused on creating and executing marketing strategies that enhance player loyalty, drive gaming revenue, and deliver memorable events and promotions. This position is responsible for player development, casino host programs, VIP experiences, special events, and on- and off-property promotions that set Live! apart from the competition in the Mid-Atlantic region.

Responsibilities (Text Only)

Where You'll Make an Impact: - Develops, implements, and analyzes relationship marketing strategies and programs that increase visitation, rated play, and customer retention. - Manages and integrates Player Development, Guest Services, Events, and Promotions to create a seamless, high-impact customer experience. - Oversees planning, execution, and ROI evaluation of property-wide promotions and special events, including slot and table tournaments, tier-based offers, giveaways, and VIP-only programs. - Builds and executes exclusive events and entertainment experiences for VIP guests to enhance loyalty and revenue. - Leads the lifecycle of promotional and event programs including concept development, coordination, communication, and post-analysis. - Researches and evaluates competitor promotions, trends, and customer feedback to ensure Live! maintains a competitive advantage in the region. - Partners with operational departments across the casino, hotel, F&B, and entertainment to align marketing efforts and maximize the guest experience. - Sources vendors and manages budgets to support efficient, cost-effective event and promotion execution. - Maintains open communication and effective working relationships with peer groups across all operational areas. - Communicates clearly and consistently with senior leadership, presenting strategic plans, performance metrics, and key outcomes. - Responsible for the recruitment, training, performance management, and development of team members within Player Development, Events, and Promotions. - Travel to off-site locations and networking events as necessary. - Other duties as assigned. Skills to Help You Succeed: - Ability to analyze and interpret data and marketing performance metrics to optimize programs. - Strong problem-solving and decision-making abilities with a focus on guest experience and ROI. - Ability to lead cross-functional teams and execute programs under frequent time pressure in a high-volume, fast-paced environment. - Excellent written and verbal communication skills; able to represent the brand internally and externally with professionalism. - Demonstrated creativity in the development of engaging events and promotions that support business goals. - Ability to stay organized and manage multiple projects simultaneously while maintaining attention to detail. - Strong interpersonal and collaborative skills, with the ability to build and maintain relationships across departments and with VIP guests. - Ability to work in an environment where smoking, alcohol, bright lights, and noise are present. - Ability to walk up and down stairs and be on the casino floor as needed. - Ability to work flexible hours, including nights, weekends, and holidays.

Qualifications

Must-Haves:

A 4-year degree in business administration, marketing, hospitality, or a related field, or equivalent work experience.

Minimum of five (5) years of experience in planning and executing events, promotions, and/or relationship marketing initiatives in a high-volume, customer-facing environment. Casino or hospitality industry experience preferred.

Strong leadership, team-building, and interpersonal communication skills.

Experience managing cross-functional teams and large-scale programs with multiple stakeholders.

Proficient in Microsoft Outlook, Word, Excel, PowerPoint. CRM system knowledge is a plus.

Ability to work flexible hours, including evenings, weekends, holidays, and during special events.

Must have the ability to secure and maintain licensure as required by Virginia Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.

Physical Requirements:

Ability to stand and walk the property up to 40% of the time.

Ability to sit at a desk and use a computer for up to 60% of the time.

Must be comfortable working in an environment where smoking, bright lights, and noise are present.

What We Offer

Perks We Offer You

Generous Bonus Structure

Comprehensive Health Coverage

Retirement Savings with Company Match

Leadership Skills Development & Mentorship Programs

Tuition Reimbursement

Exclusive Discounts on Travel, Services, Goods and Entertainment

Life at Live!

Individuals that are chosen to be part of the Live! Management Team can expect:

To support and build a strong team, while valuing and celebrating our diversity

To be given the power and responsibility to prioritize service to our guests and community.

To be given the tools, resources, and opportunity to grow in their career.

To be part of an exciting experience unlike any other in the Industry.

To work hard and have fun.

Live! is a 24-hour, 7 days per week high energy casino environment which includes exposure to alcohol and smoking

Full-Time Exempt