VP, Analytics & Insights

Role Location: Greater Minneapolis/St. Paul area (partial in-office requirement)

About Bold Orange:

Bold Orange is a customer experience company. We believe authentic human connections are the single most important driver of business and societal progress. We exist to create these connections across the customer lifecycle, from acquisition to engagement to retention. Our culture is one of curiosity, collaboration, proactivity and always bringing the outside perspective to our clients.

Position Summary:

We are seeking a VP, Analytics & Insights to provide inspirational leadership and value with their extensive knowledge of data science, digital analytics and measurement that uncovers insights and opportunities advancing client solutions.

The ideal candidate has a strong lean towards creating solutions, internally and with clients. They should be strategic and have a solid foundation of knowledge in statistical modeling, Google Analytics, database marketing principles, and statistical modeling. They should bring excellent aptitude with technology and software, the ability to provide actionable business insights through analyzation of complex, high dimensionality data, awareness of best practices, and passion for understanding and implementing evolving industry trends.

The perfect culture add will be curious, passionate, motivated, solution-minded, collaborative, at ease presenting analytical insights and possess an informative and strategic point of view.

Position Duties and Responsibilities:

Partner with internal stakeholders (Strategy, Technology, Media, SEO and Creative) and clients to design, implement, and execute measurement solutions learning agendas and roadmaps that provide meaningful insights. With a lean towards statistical aptitude, an understanding of measurement across the entire CX spectrum is crucial. This involves: website performance and optimization, business intelligence, financial analysis, media and customer analytics

Lead executive-level conversations to recommend and advise the best approach and evaluate results

A forward-thinking mindset around the application of artificial intelligence is essential. This leader will explore and integrate AI and machine learning technologies to unlock deeper insights, automate decision-making, and develop intelligent CX solutions. The SVP of Analytics should be both curious and strategic—seeking out emerging AI capabilities that can drive innovation, differentiate client offerings, and fuel new product development across the agency

Bring a strong passion for innovation and a proven track record in product development within data-driven environments. The role will play a critical role in identifying opportunities to create scalable analytics products, platforms, and tools that enhance customer experience solutions. This leader should be energized by building proprietary solutions that blend data science, technology, and business intelligence, and have the ability to work cross-functionally with strategic, engineering, and client teams to bring these offerings to market

Interest and lean towards new business – selling analytics as part of a holistic solution and/or as an independent service, developing a vision to grow the analytics capability for existing and new clients

Succinctly combine multiple data points and present deliverables in an articulate, visually appealing, and easy-to-understand fashion with a clear storyline that addresses client needs and objectives

Manage, support, mentor, grow and empower a team of analysts with expertise in marketing performance analysis, dashboarding, website analytics, customer segmentation, financial analysis, ROI modeling, lifetime value analysis, cross channel analysis, and media mix analysis

Blend strong analytical aptitude with business acumen to understand marketing strategy, objectives and drive data-driven analyses that serves the customer first

Recommend KPIs and establish measurement process for personalization strategies, loyalty programs, customer growth roadmaps and other marketing efforts

Lead the deployment of analytic systems and reporting projects, including website testing, campaign management, Pilot/in-market analysis (A/B and multi-variate test)

Required Qualifications:

Minimum of a bachelor’s degree in a relevant quantitative field (e.g., statistics, mathematics, economics, operations, marketing/business, research, social science, or related area)

10+ years’ experience leading people and teams

10+ years’ experience in reporting and analytics

5+ years in an analytical role within a marketing/advertising employment setting

Experience in a services industry (agency and/or consulting)

Experience with database marketing, economic modeling, data mining and predictive modeling

Experience with digital marketing analytics software (Adobe Analytics, GTM, Omniture, Google Analytics, ViQ, etc.)

Experience with and understanding of MarTech platforms (SalesForce, HubSpot, Braze, and/or others)

Strong project management, attention to detail and time management skills

Adept at identify trends, opportunities, and risk

Excellent written and verbal communications skills including storytelling abilities and presentation skills

Working knowledge of one or more analytical software platforms (e.g., Python, SAS, SPSS, R, Alteryx)

Working knowledge of database querying, reporting and visualization tools (e.g., Tableau, Power BI, SQL).

Working knowledge of Scrum/Agile experience and methodologies

Who We Are:

Our tone is professionally sassy. We embrace meat raffles, hot seats, and the occasional Jell-O shot. We like staff meetings that are informative, educational, and at times, damn funny. We believe in no hierarchy, no bullshit, no politics. Just honest, hard work and great fun.

Equal Opportunity Employer:

We are an equal opportunity employer, dedicated to a policy of nondiscrimination in employment on any basis including race, color, creed, gender, sexual orientation, age, disability, religion, national origin, marital status, familial status, ancestry, status as a veteran, status with regard to public assistance and any other characteristic protected by law. Bold Orange does not and will not discriminate against employees, prospective employees, clients or vendors.