Marketing Specialist - Annual Giving

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Job Title:

Marketing Specialist - Annual Giving

Department:

Advancement Alumni Association

Position Overview

The Marketing Associate for Constituent Experiences Strategy will plan, develop and execute annual giving fundraising campaign strategies that engage Ohio State’s diverse constituents, including alumni, grateful patients, grateful clients, students, employees, parents, and community members. Collaborating with cross-functional teams, this role uses data-driven insights and industry trends to meet revenue goals and ensure strategic alignment across the university’s philanthropic efforts, inspiring a pipeline of loyal donors.

The Marketing Associate will manage a portfolio of their own projects and partnerships, primarily centered on annual giving campaigns. This position will work closely with partners on the Constituent Experiences team to ensure successful production of various marketing and marketing strategy initiatives that result in multi-channel fundraising campaigns, and philanthropic opportunities. This position will also collaborate with and support other Alumni Association, advancement colleagues and campus partners to achieve unit and university goals and ensure strategic alignment across the organization. The position is designed to be a generalist role that serves in a cross-functional team that will focus on fundraising strategies.

The Marketing Associate reports to the Marketing Manager (Alumni Association Constituent Experiences Strategy) and is responsible for making recommendations and independent decisions, using strong decision-making capabilities, judgment, strategic thought, consistency, discretion, and financial management in accomplishing objectives. The position will be responsible for establishing project budgets, meeting revenue goals, and managing expenditures. This position must be adaptable to shifting priorities and demands in a fast-paced, deadline-driven environment. This position may include traveling as an international and domestic tours host for up to 14 days a year, as well as the occasional work week travel and additional evening and weekend work. This position offers a flexible schedule including remote work as agreed upon with the leader(s) the role supports.

Excellent written and verbal skills, strong operational and organizational skills, an extreme attention to detail, exceptional interpersonal and managerial skills, and the ability to interact with diverse internal and external constituents at all levels are a must. Exceptional customer service skills are a must have, including the ability to think critically and independently solving complex problems. All of this in an environment that demands discretion and diplomacy.

All members of Advancement are part of creating a culture that inspires an exceptionally multifaceted and talented team and are expected to exhibit The Ohio State University’s Shared Values. The Office of Advancement is committed to acting with kindness, respect, and integrity at all times and welcoming our colleagues’ ideas, voices, and perspectives, acknowledging that we are better together.

Department Overview

The Ohio State Alumni Association’s mission: Through time and change, we enrich firm friendships across our alumni and Buckeye communities to advance the university. With a vision of being the heart of the alumni community inspiring and cultivating engaged citizens throughout their Buckeye journeys, our organizational purpose is to build a community of lifelong champions. We represent the alumni association of the future and believe in elevating the alumni and Buckeye community experience. As an association, we are a shared service across Advancement as the experts in engagement and the constituent journey. We are one team aligning engagement and philanthropy, responsible for creating advocates on behalf of Ohio State. The organization is supported by 60+ employees, a Board of Directors, and Alumni Advisory Council.

Duties and Responsibilities

45% - Manages a diverse portfolio of independently-owned, complex initiatives including acquisition, annual giving, engagement, and cultivation campaigns and methods; Interprets and implements use of multi-channel methods to support large-scale university wide fundraising initiatives with heavy emphasis on digital; Implements desired outcomes and facilitates the direction of each method toward said outcomes; Applies a strong data-driven approach to set metrics, allocate resources, and evaluate results; Maintains project budgets; Debriefs on each project via ROI and ROR analysis; Helps create and apply new concepts and solutions.

45% - Works with Alumni Association and Advancement colleagues, as well as other campus partners to include the identification of potential fundraising opportunities with alumni and constituents and determining and coordinating appropriate fundraising-focused initiatives. Maintain exceptional customer service skills; Applies critical thinking skills and is responsible for independently solving complex problems.

10% - Contributes to advancement by fostering and exhibiting teamwork; participates on internal committees/workgroups as appropriate; performs other duties as assigned.

Required Qualifications

Bachelor's degree or equivalent experience.

Two (2) years of annual giving fundraising and/or related program management experience.

Must be able to obtain a passport if chosen to travel internationally as a tour host.

Desired Qualifications (We’re committed to building a team that reflects a variety of skills and experiences and encourage you to apply even if your experience does not align perfectly)

Master's degree or equivalent experience.

Four (4) years of annual giving fundraising and/or related program management experience.

Experience building and implementing donor and engagement acquisition strategies.

Experience with career management.

Experience with constituent travel programs.

Experience working with annual giving campaigns.

Experience working in healthcare philanthropy with an understanding of grateful patient fundraising.

Experience with a CRM such as a Blackbaud database.

Proficiency in Excel and project management.

Experience working in higher education.

The Office of Advancement is committed to providing tools and resources for you to learn our business, proprietary databases, university-specific processes, and advancement practices.

You Need to Know

Aside from the unparalleled benefits of working for The Ohio State University and working in the diverse, smart, enjoyable, and growing city of Columbus, Ohio, this opportunity will provide exceptional rewards that arise from working for an institution doing worldwide life-changing teaching and research. Learn more here: Careers at Ohio State.

In accordance with the Disaster Preparedness and University State of Emergency Policy 6.17 this position has been designated as a standby position.

Additional Information:

To learn more about the Office of Advancement, please visit Advancement Careers.

The budget for this position is up to $59,500.00. The offer for this position will be based on internal equity and the candidate's qualifications.

Function: Marketing and Communications

Sub-function: Marketing Strategy and Management

Career Band: Individual Contributor – Specialized

Career Level: S2

Location:

Longaberger Alumni House (0022)

Position Type:

Regular

Scheduled Hours:

40

Shift:First Shift

Final candidates are subject to successful completion of a background check. A drug screen or physical may be required during the post offer process.

Thank you for your interest in positions at The Ohio State University and Wexner Medical Center. Once you have applied, the most updated information on the status of your application can be found by visiting the Candidate Home section of this site. Please view your submitted applications by logging in and reviewing your status. For answers to additional questions please review the frequently asked questions.

The university is an equal opportunity employer, including veterans and disability.

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