Web & Digital Experience Developer

Gelia, a top 15 B2B marketing communications agency in the US with offices in Buffalo, NY and Raleigh, NC, is seeking candidates for a Web & Data Integration Specialist who can bring both technical development skills and data integration expertise to help us build, maintain, and improve digital experiences and data processes for a variety of clients. You’ll work closely with creative, account service, digital services, analytics teams, and other developers to turn concepts into functional, responsive, and data-driven solutions.

Responsibilities:

Develop and maintain websites using HTML, CSS, JavaScript, and CMS platforms (e.g., WordPress, AEM, Shopify).

Build, optimize, and manage email and marketing automation campaigns using platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo.

Integrate data across platforms including paid media channels (e.g., Google Ads, Meta), websites, CRMs, and lead gen tools.

Manage, monitor, and troubleshoot data pipelines to ensure accuracy, completeness, and efficiency.

Implement tracking scripts and tag integrations (e.g., Google Tag Manager, Meta Pixel) to enhance digital tracking and analytics.

Automate reporting processes using Python and/or SQL, where applicable.

Lead integration and data syncing with platforms like Salesforce Marketing Cloud, Power BI, and Looker Studio.

Translate design mockups and wireframes into responsive, accessible, and Performant front-end code.

Debug, troubleshoot, and resolve website or data integration issues.

Maintain strong data governance, documentation, and validation practices.

Ensure all digital assets and data flows are secure, SEO-friendly, and compliant with best practices (including ADA and data privacy regulations).

Collaborate with cross-functional teams – analytics, media, strategy, and account service – to understand project needs and deliver relevant solutions.

Qualifications:

3–5 years of experience in web development and/or data integration.

Proficiency in HTML5, CSS3, JavaScript (Vanilla, jQuery, or frameworks like React).

Experience with CMS platforms such as WordPress, AEM, or Drupal.

Experience with data manipulation and automation using Python or R.

Familiarity with Salesforce Marketing Cloud, HubSpot, or other marketing automation platforms.

Strong understanding of APIs, webhooks, and marketing data platforms.

Experience working with web analytics tools (e.g., Google Analytics, Tag Manager).

Ability to manage multiple projects and deadlines in a fast-paced environment.

Preferred Experience/Skills:

Salesforce Marketing Cloud certification is a plus.

Experience with headless CMS or JAM stack frameworks (e.g., Content Stack, Gatsby).

Experience with data integration tools like Five Tran, Zapier, or Segment.

Knowledge of marketing attribution models and campaign performance metrics.

Understanding data privacy best practices (GDPR, CCPA).

Compensation: $55,000 - $65,000

We offer a competitive compensation and benefits package to the right candidate. For confidential consideration, please forward your resume and salary requirements to Jay Irving, AVP of Human Resources at . Gelia is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, color, religion, sex, gender.