Retail Media Manager

About TREDENCE

Tredence is a global data science solutions provider focused on solving the last mile problem in AI. The 'last mile' is the gap between insight creation and value realization. Headquartered in San Jose, the company embraces a vertical-first approach and an outcome-driven mindset to help clients win and accelerate value realization from their analytics investments.

Tredence is 2,500-plus employees strong with offices in San Jose, Foster City, Chicago, London, Toronto and Bangalore, with the largest companies in retail, CPG, hi-tech, telecom, healthcare, travel and industrials as clients.

LinkedIn: (99+) Tredence Inc.: My Company LinkedIn

Website: AI and Data Science Solutions Provider Tredence

Why Join Us?

- Tredence is 2022 Great Place to Work-Certified by GPTW

- ‘Leader’ in 2021 Forrester Wave for Customer Analytics

- Recognized by Databricks as the ‘2022 Partner of the Year’ in Retail and CPG

- Recognized by Microsoft as the ‘2022 Analytics Partner of the Year’

- One of the 50 Best Firms for Data Scientists to Work For – 2022/2021 according to AIM

- Recognized by Entrepreneur Magazine as ‘2022 Entrepreneur of the Year’ in the Services Business

This role requires an exceptional individual who is intellectually curious, analytical, enthusiastic, detail-oriented, and a self-starter to join our team. This role is a highly visible position central to the continued growth, efficiency, and success of the client retail media team. The role will have broad exposure across Analytics, Sales and Marketing teams and the ideal candidate will have a strong background in statistics and data analytics with a deep understanding of the retail/media industry.

Roles Specific Responsibilities

Experience doing media strategy, tactical planning and vendor management in the discipline of retail/shopper marketing, within an agency, retailer’s media organization or CPG’s trade or customer marketing department; 5+ years preferred but not required

Familiarity with Ad Servers, DSPs, DMPs, onsite & offsite targeting, & identity graphs a plus

Strategic thinker in the development of Shopper Marketing programs and management of day to day business

Collaborate with the Sales and Marketing teams for the development, execution and delivery of short and long-term customer insights needs to influence media investment strategies and business growth opportunities

Ensure delivery of assigned insight analyses with end-to-end ownership, clear communication, detailed project plans and operational processes that drive visibility & accountability with Sales, Marketing & Analytics stakeholders

Drive strategic initiatives including identifying issues, creating hypotheses, executing the analysis and translating data into meaningful insights and actions.

Develop and present concrete hypothesis-driven impactful deliverables clearly answering the so-what clearly for the advertisers

Support development of executive level presentations and perspectives

Sound decision making skills based in agency, client, and industry knowledge

Basic Qualifications

Bachelor's degree in statistics, mathematics, economics, operations research, marketing analytics, or any related quantitative field AND 7-9 years of experience in analytics, consulting, retail, media, and/or other relevant industries

An understanding of the media/advertising landscape and industry & 7-8 years of product marketing experience in media, retail, technology, or digital ad tech industries

MUST HAVE minimum 5 years of hands-on experience of SQL in Hive/Hadoop/Google Cloud Platform environments

Must have hands on data analytics experience with strong programming skills in R/Python

Must have hands-on experience with Microsoft Office Applications (e.g. Excel/PowerPoint)

Experience in developing and presenting strategic, action-oriented oral & written communication - providing recommendations from complex analytics efficiently and engagingly to an executive audience

Proficiency in BI Tools (e.g. Tableau, Power BI, Omniture/Adobe Analytics)

Preferred Qualifications

Master's Degree in statistics, mathematics, economics, operations research, marketing analytics, or any related quantitative field

Self-starter looking to develop and apply analytical frameworks to help solve complex open-ended business questions with relevant data

A good balance of strong analytical skills and thought leadership

Thrives under pressure, balancing multiple workstreams and priorities

Team player who can thrive in fast-paced, results-oriented environment

Trust based, strong relationship builder with internal and external partners

A proven track record for working cross functionally in a marketing team

Adept at analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations; experience using tools & platforms such as Simmons, MRI, Kantar or equivalent preferred

Dynamic personality able to effectively engage and influence a variety of audiences

Passion about business and dissatisfaction with status quo – always thinking of ways to improve and grow

Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details

Lead overall strategy for clear, consistent, and compelling narratives which illustrate product capabilities, differentiation, and value