Event Marketing Manager

Job Description

Event Marketing Manager

Job Description:

You will be responsible for developing and implementing LSPedia’s conference and trade show strategy with the objective of creating opportunities for rich interaction that showcase our solutions, differentiation, and ultimately drive preference and demand. You will work closely with our creative, sales and executive teams, as well as the balance of the marketing organization, to promote and deliver compelling experiential marketing events as well as leverage those activations to build awareness across the industry, at-large.

Event Strategy and Planning:

Collaborate with internal stakeholders to determine event goals, target audience, and messaging

Conduct research on events and activities, and present recommendations to internal stakeholders

Maintain master event list and calendar of events and associated deadlines

Manage timelines and budgets to ensure that approved event schedule is executed upon, that administrative tasks and internal processes are followed

Manage and serve as department liaison with web, sales and social teams for digital promotion, activation and any other event-related online activities

Event Execution and Management:

Manage event logistics, such as contracting, packing, shipping, vendor coordination and travel arrangements

Manage sponsorship-related activities as well as executive speaker submissions

Support – remote or on-site – event logistics including registration, signage, AV setup, and catering

Track event-related expenditures and ensure cost-effective solutions without compromising quality

Monitor event progress, handle any issues or changes that arise, and ensure successful event outcomes

Collaborate with Sales and Sales Operations to ensure that leads and contacts from the event are entered into CRM for return-on-investment tracking and calculation

Post-Event Evaluation and Reporting:

Manage registration code creation and free pass distribution, and track usage for internal reporting

Conduct post-event evals to measure the success of events and gather feedback for continuous improvement

Analyze event metrics, including attendance, lead generation and customer satisfaction, to assess event effectiveness

Prepare post-event reports summarizing key findings, insights, and recommendations for future events

Minimum Requirements:

Bachelor's degree in marketing, communications, or a related field

Minimum 2 years of experience in event planning and management

Strong project management skills with the ability to manage multiple events and activities concurrently

Excellent organizational and time management abilities to meet deadlines and deliver exceptional results

Exceptional communication and interpersonal skills to collaborate effectively with diverse stakeholders

Budgeting and financial management skills to ensure cost-effective event execution

Ability to travel up to 20% and lift up to 25 pounds for packing and event logistics

Preferred Requirements:

Experience in event planning and management in the life sciences or tech industries or B2B sector

Familiarity with CRM systems and event metrics tracking for lead generation and ROI reporting.

Proficiency in digital promotion and online event activations, including coordination with web, sales, and social teams.

Benefits

Competitive base salary

Comprehensive health insurance

Dental insurance

401(k) with employer match

Additional perks and benefits

About LSPedia

Welcome to LSPedia, a global software (SaaS) leader at the forefront of traceability, compliance, and supply chain solutions, dedicated to empowering the pharmaceutical, healthcare, and food industries. As a distinguished Top 50 Michigan Company and recognized on INC's list of the fastest-growing companies in America, LSPedia stands as a beacon of innovation and excellence.

Our cutting-edge software solutions have earned the trust of major players in the pharmaceutical and healthcare sectors, including esteemed organizations such as the U.S. Department of Veterans Affairs, Cencora, Cardinal Health, Walmart, Rite Aid, and thousands more. We take pride in our commitment to delivering unparalleled traceability and compliance solutions that redefine industry standards.

At LSPedia, we are fueled by a passion for innovation and a commitment to excellence. Join our rockstar team as we continue to expand and shape the future of traceability and supply chain solutions. We are actively seeking individuals who share our vision and enthusiasm to contribute to the ongoing success of our dynamic and growing company. Together, we are driving the evolution of industries and shaping a more connected, compliant, and efficient future.

Full-time

Hybrid remote