Web and Social Media Specialist

At Sandhills Community College, we are committed to the health and well-being of our employees, their families, and children across North Carolina. Recently, we became a Family Forward NC Certified Employer. Family Forward NC Employer Certifications, issued by the North Carolina Early Childhood Foundation’s (NCECF) Family Forward NC initiative, designate employers that offer policies and practices that support the health and well-being of working families and children.

Summary

The Web and Social Media Specialist is responsible for managing and maintaining the Sandhills Community College website, including developing and editing web content, editing website navigation, adhering to the colleges brand standards, and training end users on the development of web content. The Web and Social Media Specialist will also be responsible for designing web and social media content that will engage all sectors of the college community including photos and videos while maintaining accessibility standards.

Essential Functions

Create engaging content and edit existing content for the College website and social media, ensuring all content meets Associated Press Style and the Sandhills Community College Style Guide standards

Edit website navigation structure to optimize user experience

Assist departmental users in developing and displaying content by facilitating group and one-on-one training

Evaluate the effectiveness of the web presence in meeting the goals of the college by using Google Analytics, surveys and focus groups for various audiences

Engage College stakeholders, providing timely communication, training, and training materials

Maintain usability and functionality of website, including ensuring the site meets or exceeds ADA and WCAG standards in regard to accessibility

Make timely edits to the College website including changes to copy, photography, and multimedia, ensuring all content is up to date and relates to Strategic Plan

Advise on best practices, tools and developing trends related to web content strategy, search engine optimization, and other areas of online content

Maintain SEO work and updates on routine basis and monitor outcomes/data for growth and compliance

Support the campus calendar to see that it’s up to date and as well as catalog needs

Support public relations in time of crisis communication or severe weather updates

Regularly audit content and identify gaps or areas of opportunity for key sections of the website and then develop and execute action plans to address in conjunction with marketing and growth efforts according to the strategic plan.

Understand and maintain knowledge of basic design fundamentals; QR codes; and PURLS

Support Social Media Efforts on Facebook, Instagram and Linked IN to carry new programs and messages in marketing to mass audiences.

Support use and integration with SharePoint

Perform other duties as assigned by the Director of Marketing or Leadership Council

Qualifications

Bachelors’ degree AND at least 3 years work experience managing websites required

Demonstrated experience in writing and editing, particularly focused on reworking existing content and?adapting?it?for digital?channels

Demonstrated experience in project management

Experience in a higher education setting preferred

Strong?communication,?organization, time management,?and?analytical?skills

Strong?attention?to?detail

Experience/proficiency in Microsoft Office Suite (Excel, PowerPoint, Outlook, Word) and Adobe Creative Suite ?

Experience/proficiency in common web content management platforms (WordPress, Modern Campus, etc.), HTML?and?CSS

Modern Campus CMS or CMS experience a plus

Social Media experience and digital marketing skills a plus

Exceptional?interpersonal,?written?communication,?and?project?management?

skills

Ability?to?rapidly?troubleshoot?common?website?issues

Ability,?aptitude?and?willingness?to?learn?and?expand?knowledge?on?web?

development?tools,?resources,?and?related?software

Ability to?work independently, as well as in?a?team?environment

Willingness?to?provide?quality?customer?service

Exhibit awareness of cultural diversity/gender fair criteria in the selection and recommendation of materials

Maintains confidential information and is responsible with information

Sandhills Community College does not discriminate on the basis of race, color, gender, ethnic or national origin, sex, sexual orientation, gender identity, marital or parental status, religion, age, ancestry, mental or physical disability, military status or veteran status.