Marketing and Communication Specialist

Job Description

Description:

ESSENTIAL DUTIES, RESPONSIBILITIES AND EXPECTATIONS

Develop strategic plans and marketing strategies, identify new markets and attract new clients, in collaboration with Director of Advocacy and Community Engagement.

Deploy successful marketing campaigns, and own their implementation from ideation to execution

Produce valuable and engaging content for our website and social media outlets that attract and convert our target groups.

Prepare and monitor the marketing budget on a monthly, quarterly, and annual basis and allocate funds wisely.

Create marketing material for website content, to hard copy brochures and other needed items.

Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Work with different teams in the organization to generate new ideas and strategies

Coordinate with media representatives to deliver marketing messages to our audiences.

Manage internal communication including updating internal screens and newsletter with relevant information for staff and clients.

Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Work cooperatively and professionally with DECI staff, subordinates, persons with disabilities, and other business contacts. Maintain good public relations with customers and professional contacts.

Maintain accurate and up-to-date information including files, documentation, records, and reports. Regularly report activities/outcomes to management and administration.

Understand, interpret, follow and ensure adherence to DECI, ISO, and CARF policy and procedures.

Exhibit loyalty toward the overall goals and mission of DECI. Present a consistently positive disposition in supporting, sharing, and carrying out Leadership and Executive team decisions.

Support and share the organizational vision. Responsible for developing and successfully implementing initiatives toward the achievement of organizational goals.

Effectively communicate. Exercise a great degree of discretion, along with flexibility and an attitude of cooperation. Provide conflict resolution and uphold DECI’s commitment to diversity, equity and inclusion.

Accurately assess own strengths and weaknesses and initiate appropriate plans for personal and professional development. Continuously strive to improve knowledge and skills.

Maintain customer focus and client focus equally for best possible outcomes for both stakeholders.

Other duties as assigned.

Requirements:

QUALIFICATIONS

Associate or Bachelor’s degree in marketing or related field (i.e., marketing, sales, or business), or five years minimum successful experience in marketing. Knowledge of promoting, selling services, marketing strategies/tactics, and selling techniques.

Proven experience in identifying target audiences and in creatively devising and leading across channels and marketing campaigns that engage, educate, and motivate.

Solid knowledge of website analytics tools.

A sense of aesthetics and a love for great copy and witty communication.

Excellent written and verbal communication/grammar skills.

Initiative, responsibility to follow up on deadlines and ability to deal with various projects effectively and efficiently are important traits for a person in this position.

Detailed-oriented, strong organizational skills; ability to maintain easy accessibility to records & information.

Must be aware of and able to respond to economic trends.

Flexibility to adapt to varied requests and interrupted schedules

Valid driver’s license and reliable transportation.

SKILLS & ABILITIES

Computer Skills: Exceptional computer skills required. Prefer detailed knowledge of MS Office Suite.

Other Requirements: U.S. Citizen or U.S. work qualification

Full-time