Social Media Officer

About The Project The MML (Migration Missing Links) project aims to reduce irregular migration by identifying individuals most likely to migrate irregularly to Europe, providing them with psychosocial support, and referring them to local alternatives, training, and livelihood opportunities.

In Afghanistan, the project focuses on using AI-powered outreach and counselling to help potential irregular migrants choose better, safer, and suitable in-country opportunities.

Who You Are As SMO for Afghanistan, you will develop and execute a culturally sensitive, insight-driven social media campaign targeting potential irregular migrants in Afghanistan.

Working alongside the outreach and counselling teams, you will generate and distribute content that leads to screening, counselling, referrals, and ultimately improved economic alternatives.

This role demands someone who is proactive, autonomous, intrinsically motivated, flexible, and an effective team player.

As a Social Media Officer (SMO), you are responsible for all of the campaign’s online and social media activities.

You must have substantive experience of setting up social media accounts, developing and promoting content, identifying the related target audience, and managing social media channels, in particular Facebook and Instagram.

This is a fully remote position.

Non-Afghan nationals are welcome if they demonstrate fluency in Dari and Pashto and strong understanding of Afghanistan’s sociocultural context.

Key Responsibilities Social Media Content Production, Management, and Advertising (70%) Design, execute, and adapt digital outreach strategy targeting potential migrants Set up and manage localised social media platforms (Facebook and Instagram) Produce monthly content calendar, and schedule culturally relevant content (text, video, graphics) in English, Dari and Pashto Use AI tools to guide targeting and audience segmentation.

Lead on digital analytics and adapt content based on digital insights Manage paid advertising, especially Lead Generation Ads, using Meta Ads Manager Monitor analytics, conduct A/B testing, and refine campaign strategy accordingly Research and Coordination (20%) Conduct research into Afghan irregular migration context and trends, as well as local livelihood and training opportunities for referrals Liaise with counselling teams to ensure timely signposting and engagement follow-through Liaising with social media influencers and/or diaspora figures to increase reach and visibility of the campaign Regularly reporting on the process of your work to your supervisor Other Responsibilities (10%) Maintain ethical, secure, and inclusive digital engagement practices Contribute to wider-organisation’s innovation and growth strategy through strategic meetings and strategic communications experimentations with digital marketing, and AI tools Other communications-related tasks as required An Excellent Candidate This role requires someone who has the skills, knowledge and experience listed under the “Essential criteria” heading below.

A strong candidate will also meet one or more of the “Desirable criteria”. Essential Criteria Minimum 3 years of experience running digital/social media campaigns.

Fluency in Dari, Pashto and English.

Proficient in Meta Ads Manager, and Lead Generation Ads.

Proven experience creating and optimising multimedia content for behaviour change.

Familiarity with Afghanistan’s migration dynamics and digital ecosystem.

Strong research and analysis skills.

Proficiency in a fully-remote work setting, Google suite, and reliable internet connection.

Desirable Criteria Proficiency with Google Ads, Google Analytics.

Prior work on psychosocial, humanitarian, or migration-related campaigns.

Experience with safeguarding, gender-sensitive, and conflict-aware communications.

Working with Seefar Current and former personnel have noted the points below as positive features of Seefar’s work environment and culture: The Foundation combines entrepreneurialism with a focus on social impact.

You work with highly diverse people and across a diversity of contexts.

There is a high level of trust that supports you to work autonomously.

The people in the Foundation encourage innovation and experimentation.

Achieving results is prioritised over rigid structures and workflows.

You are never bored and always challenged.

Current and former personnel have noted the points below as negative features of Seefar’s work environment and culture: Collaborating with geographically dispersed teams requires flexibility and patience.

Working remotely can make you feel isolated and so requires you to invest time in communication.

A high-growth phase means problem-solving as the Foundation’s systems evolve quickly.

It can be fast-paced so you need to be productive and able to prioritise effectively.

Please send your resume/CV