Sr. Digital Marketing Manager

Job Description

obert Half’s client is seeking a skilled and experienced Senior Marketing Manager to join their marketing team on a contract basis. This role requires a strong background in agile marketing, HubSpot proficiency, and expertise in executing digital campaigns, content creation, and project management.

The ideal candidate is both strategic and hands-on, comfortable working cross-functionally with internal stakeholders and external agencies, and thrives in a fast-paced, collaborative environment.

Key Responsibilities:

Agile Marketing: Implement agile marketing strategies aligned with departmental priorities and leadership direction.

HubSpot Expertise: Utilize HubSpot for demand generation, lead nurturing, and marketing automation.

Campaign Execution: Support and manage multi-channel digital marketing campaigns including social, email, print, and web.

Stakeholder Collaboration: Liaise across departments to align marketing initiatives with organizational goals.

Creative Project Management: Oversee the execution of branding and creative projects in collaboration with internal and external partners.

Content Development: Produce and guide content across channels—social, email, web, and print—leveraging AI tools when appropriate.

Event Marketing: Manage marketing and branding efforts for national conferences and events, including signage and onsite materials.

Advocacy & Sales Enablement: Support advocacy efforts and develop creative collateral such as sales sheets and presentations for corporate sponsors and member engagement.

Qualifications:

5+ years of experience in marketing with a strong foundation in agile practices

Proficiency with HubSpot for demand generation

Deep understanding of digital marketing, SEO, web analytics, and CRM systems (Salesforce preferred)

Strong creative project management experience

Excellent communication and stakeholder engagement skills

Ability to transform technical content into compelling marketing assets

Familiarity with tools such as Google Analytics, Drupal, Adobe Creative Suite, AI tools, and project management platforms (Asana, Smartsheet)

Experience in healthcare or membership-based organizations is a plus

Preferred:

Local to the DC Metro area with availability to work onsite one day a week (Tuesdays or Thursdays preferred)

Prior experience in agency settings managing competing priorities

Background in national event or conference marketing