Email Marketing Analyst

Email Marketing Analyst

ON-SITE - Charlotte, NC 28273

The Cato Corporation is seeking a Email Marketing Analyst to join our Advertising team!

JOB SUMMARY: We are seeking a detail-oriented and results-driven Email Marketing Analyst to lead and execute our email marketing initiatives. This role plays a key part in customer acquisition and retention by developing strategic, brand-aligned email programs. The ideal candidate is a collaborative team player with a positive attitude, a strong sense of urgency, and a passion for data-driven marketing. This position involves building new campaigns, optimizing existing assets, and implementing industry best practice

RESPONSIBILITIES INCLUDE:

Photo re-touching for all eCommerce digital assets.

Assist with the creation of images and graphics for email marketing campaigns.

Create and update images, graphics and videos needed for social media efforts.

Participate in design discussions and give feedback during planning and strategy meetings.

Stay abreast of competitors’ advertising as well as current design trends and industry technologies.

REQUIREMENTS:

Manage all aspects of email campaigns including setup, testing, scheduling, and deployment within an ESP (Email Service Provider).

Support the maintenance and optimization of transactional and triggered email programs.

Build and manage advanced customer segmentation and behavioral targeting strategies.

Collaborate with the ecommerce team to optimize landing pages linked from email campaigns.

Design mobile-first, responsive emails to ensure optimal user experience across all devices.

Ensure flawless execution of campaigns by performing quality assurance checks on creative, copy, and links.

Leverage database attributes to create dynamic content rules and personalized user experiences.

Identify cross-promotional opportunities to highlight products, content, or services within emails.

Use analytics tools to report on email performance and share actionable insights with cross-functional teams.

Monitor deliverability metrics and collaborate with the ecommerce team to improve performance.

Troubleshoot rendering issues across platforms and email clients, and provide effective solutions.

Stay current on email marketing best practices, coding standards, and compliance regulations such as CAN-SPAM.

QUALIFICATIONS:

EDUCATION:

4 year college degree in marketing, communications, business administration or related fields.

WORK EXPERIENCE:

2+ years of work experience in email / digital marketing

SKILLS AND EXPERIENCE REQUIRED:

Excellent communication skills, oral and written

Working knowledge of major email enterprise platforms and content management systems

Ability to collect data and report on email campaign results with suggestions for improvement

Ability to think critically and strategically in developing marketing plans for a variety of digital resources

Knowledge Adobe Photoshop

Familiarity with CRM or other form or database management

Experience with A/B testing

Proficiency in Excel (including creating Pivot Tables/formulas)

Experience with analytics tools such as Google Analytics

Familiarity with online best practices

Strong organization and time management skills with ability to function within tight deadlines

Ability to coordinate and control numerous projects simultaneously, with accuracy and attention to detail

Highly flexible, ability to handle changing directions/priorities and roles as business needs evolve

A self-starting attitude—ready to seize opportunities to make an impact without needing to be told

Fashion retail experience is a plus

The Cato Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, ancestry, national origin, disability, age, sex (including pregnancy), gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.