- Develop and execute targeted digital marketing strategies tailored to the forex industry with a primary focus on lead generation.
- Plan and implement effective social media marketing campaigns across platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok to generate high-quality leads.
- Create engaging, value-driven content (posts, stories, videos, infographics) to attract and nurture organic leads.
- Use social media advertising tools (e.g., Meta Ads Manager, LinkedIn Ads) to design campaigns that drive conversions, including retargeting strategies for potential clients.
- Optimize organic lead generation efforts through consistent posting, community engagement.
- Develop and maintain landing pages, lead magnets, and social media funnels to capture user interest and drive sign-ups.
- Collaborate with the content team to produce SEO-driven blogs, webinars, and educational materials that attract organic traffic.
- Monitor social media trends, hashtags, and emerging platforms to maximize audience reach and engagement.
- Engage with followers and respond promptly to comments and messages to build trust and foster a community of traders.
- Collaborate with sales teams to align lead generation efforts with the sales funnel and improve conversion rate