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Director Sales & Marketing

Islamabad, Islamabad Capital Territory, Pakistan
June 08, 2024


The Director of Sales and Marketing is a high-level executive responsible for overseeing the sales and marketing departments within an organization. This role involves strategic planning, team leadership, and ensuring that the company's sales and marketing efforts align with its overall goals and objectives. Below is a comprehensive job description for this position:Job Title:

Director of Sales and Marketing

Reports to:

Chief Executive Officer (CEO) or Chief Operating Officer (COO)

The Director of Sales and Marketing is responsible for developing, implementing, and executing strategic sales and marketing plans to attract potential customers and retain existing ones. This role involves managing the sales and marketing teams, conducting market research, overseeing brand management, and ensuring that the company's sales targets and marketing initiatives are achieved.

Key Responsibilities:

Strategic Planning and Execution:

Develop and implement sales and marketing strategies that align with the company's business objectives.

Set clear, measurable goals and objectives for the sales and marketing teams.

Analyze market trends and competitor activities to identify opportunities and threats.

Sales Management:

Lead and manage the sales team to achieve revenue targets and business growth.

Establish sales objectives by forecasting and developing annual sales quotas.

Monitor sales performance and adjust strategies as necessary to meet goals.

Develop pricing strategies and sales plans to enhance profitability.

Marketing Management:

Oversee the development and execution of marketing campaigns, including digital, print, and social media efforts.

Manage brand positioning and ensure consistency across all marketing channels.

Conduct market research to identify customer needs, market trends, and opportunities for growth.

Develop and manage the marketing budget, ensuring efficient allocation of resources.

Team Leadership:

Recruit, train, and mentor sales and marketing staff, fostering a collaborative and high-performance work environment.

Conduct performance evaluations and provide ongoing feedback to team members.

Encourage professional development and continuous learning within the team.

Customer Relationship Management:

Build and maintain strong relationships with key customers, partners, and stakeholders.

Implement customer feedback mechanisms to improve products and services.

Address and resolve customer issues and complaints promptly.

Reporting and Analysis:

Prepare regular reports on sales and marketing activities, performance, and outcomes.

Analyze data to measure the effectiveness of sales and marketing strategies.

Present findings and recommendations to senior management.


Education and Experience:

Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).

Minimum of 25+ years of experience in sales and marketing, with at least 5 years in a leadership role.

Proven track record of developing and implementing successful sales and marketing strategies.

Skills and Competencies:

Strong leadership and team management skills.

Excellent communication and interpersonal skills.

Strategic thinking and problem-solving abilities.

Proficiency in using CRM software, marketing automation tools, and data analysis platforms.

Strong analytical skills and attention to detail.

Ability to manage multiple projects simultaneously and meet deadlines.

Working Conditions:

Full-time position based at the company’s headquarters.

Requires occasional travel to meet with clients, attend conferences, and conduct market research.


Competitive salary with performance-based bonuses.

Benefits package including health insurance, retirement plans, and other perks.