Senior Growth Strategy Manager (m/f/x)

HelloFresh

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions. Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams. Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents. So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options. The HelloFresh Group now includes our core brand, HelloFresh, as well as: Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

HelloFresh Spain

Building on our global success (revenue of 7.6€ billion in 2023 with 477€ million AEBITDA), we entered the Spanish market in November 2022 and have been making an impact in our customers' lives with a delicious, healthy, convenient and sustainable alternative to supermarkets, with overwhelmingly positive customer feedback. We have the short-term ambition to conquer the whole market! This is a unique opportunity to gain valuable and challenging experience at a rapidly growing start-up supported by a large international group and make a strong impact in one of Spain's most promising food techs.

The role

We are looking for a high caliber Senior Growth Strategy Manager to develop and execute a broad range of initiatives to maximize the value of HelloFreshʼs new and existing customer base. This role is an excellent opportunity for someone who is a driven highly analytical person with strong problem solving and communication skills and who is excited to make an impact in one of the fastest-growing global food technology companies in the world launched in 202 in Spain.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

Take ownership and drive multiple high impact growth projects, from customer acquisition to retention and reactivation initiatives, building on HelloFresh proven growth playbook and adapting it for the Spanish market

Drive the Conversion Rate Optimisation roadmap: analyze the various stages of the conversion funnel to identify bottlenecks and areas that can be streamlined, work with the relevant teams (e.g. Digital Product, Payments, Brand, Physical Product, Logistics) to increase the performance of our customer activation and reactivation funnels

Oversee some of our key channels (e.g. Online Marketing (Paid Social, Influencers, Affiliates, SEM, SEO, Display, Video, Mobile), ATL, Referral, and CRM), executed in collaboration with our Global Marketing teams

Monitor budget allocation and channel performance to enable scaling in line with our local growth and profitability goals

Take a strategic and pragmatic approach to scaling and optimizing channels to meet conversions, CAC, ROI and budget goals

Actively investigate and identify high potential opportunities to test (new channels, channel innovation) and take the lead on select, high-impact projects across teams

Work hand-in-hand with our Marketing Analyst to complete actionable analyses that drive transformative change within your channels and projects and the wider marketing team

What you’ll bring

Bachelor or Master’s degree from a top-tier college or university, preferably in business, management, or a related field

4-5 years relevant working experience in a Growth, Strategy or Business Development or similar role, ideally in high-growth scale-ups.

High caliber profile: you are a fast learner, top performer and want to take on a new exciting challenge

Analytical mindset: you are really good with numbers and have strong analytical logic and rigor

Top notch ways of working: you set the bar really high in terms of collaboration and what good looks like

At ease in a fast-paced and demanding environment and experience managing multiple stakeholders and priorities simultaneously

A high dose of customer centricity: you have a drive to challenge the status quo and make sure we excel in acquiring and retaining new customers to HelloFresh in the most efficient way!

A growth mindset and a “learning never stops” attitude

Ability to work through tough problems with a rigorous and pragmatic approach

Strong mastershop of Spanish and English languages

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

Direct, high impact on our business from day one

A vibrant, international environment with mission-driven colleagues

A guaranteed steep learning curve & boost for your career

High level of responsibility and plenty of room for personal growth

Heavy discount on all your HelloFresh boxes; flexible remuneration scheme (Cobee); fruits, cereals and more in the office; Thursday beers; team events; and more

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

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