Assistant Media Manager (MENA)

Position Summary

We’re looking for an agile, results-driven, detail-oriented Assistant Media Manager, to support the direction and execution of our strategic efforts to increase brand awareness, engagements, qualified lead generation, and grow sales.

Role and Responsibilities

Strong media planning skills to support the execution of advertising campaigns across multiple channels, including print, television, radio, digital, and social media.

Support local markets on regional & local media plans, campaign activation, and campaign performance analysis

Monitor campaign performance, track key metrics to measure success, and identify opportunities for improvement.

Ability to produce and manage reporting of KPIs across the regional markets and by channels and present analysis and insights of media and e-commerce activities to key stakeholders

Support budget management and forecasting for media campaigns.

Collaborate with cross-functional teams, such as PR, events, and content, to ensure integrated marketing communications.

Collaborate with HQ and regional markets on product launches, key campaigns, and communication strategies

Strong interpersonal communication and presentation skills are a must

Assist in analyze market data and industry insights to identify emerging trends and potential opportunities for the brand.

Understanding of consumer and market insights and trends to guide regional offices on enhancements of local communication strategies

Assist in managing relationships with media agencies, vendors, and other partners to ensure seamless campaign execution and to stay up to date on the latest market trends.

Help develop creative briefs and work closely with the creative team to ensure alignment with the overall media strategy

Skills and Qualifications

5+ years experience as a media planner or similar role

Broad knowledge of media channels and analytical experience for both digital and offline

Familiarity with campaign evaluation metrics and media buying

Solid knowledge of digital tools (AdWords, Facebook Business manager, SA360, DV360 and Campaign Manager)

Ability to handle multiple demands efficiently, while being extremely organized and maintaining high attention to detail

A self-starter and eager implementer who enjoys working both in groups and independently

Ability to manage multiple facets of a project simultaneously

Must possess interpersonal skills in order to build strong positive people relationships

Integrated Marketing Communication planning, and working within tight timelines

Possess an innovative, problem-solving, and solutions-oriented mindset

Demonstrated ability to learn quickly, and manage change effectively while being comfortable working in a fast-paced, deadline-driven environment

Up-to-date with the latest trends and best practices in online marketing and measurement

Self-directing and agile, with the ability to quickly adapt, as needed

Ability to work with IT resources such as databases and spreadsheets, for the collection and management of information

Analyst mind-set and eager to dig into the data to understand gaps in performance and provide solutions

Worked on e-Commerce campaigns and e-retailers

Technical understanding of Pixels

Bachelors/MS Degree with min of 5 years of experience in Marketing / Media within a Media agency or blue-chip company – ideally FMCG.

Strong analytical and reporting ability with the capacity to use data to provide insights and recommendations.

Strong understanding of Media channels and proven working experience in digital marketing with certifications from key digital platforms

Demonstrable experience managing and executing Offline media, Social media and/or display advertising campaigns.

Excellent communication skills and the ability to clearly articulate marketing objectives and initiatives

Bilingual preferred (Arabic and English).

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