Salesforce Marketing Cloud Admin

About Brite:

Brite is at the forefront of transforming how businesses connect with their customers. We leverage cutting-edge technology, data-driven strategies, and innovative solutions to deliver exceptional experiences that foster loyalty and drive growth. Our team is composed of passionate, skilled professionals who thrive in a dynamic, collaborative environment.

Position Overview:

Brite is seeking a highly skilled Salesforce Marketing Cloud Administrator with business analysis capabilities to manage and optimize our extensive Marketing Cloud program. This role is pivotal in enhancing our marketing strategies through effective utilization of Salesforce Marketing Cloud tools, ensuring seamless, personalized customer journeys that align with our business objectives.

Key Responsibilities:

- Administer, configure, and manage the Salesforce Marketing Cloud environment, including Email Studio, Journey Builder, Mobile Studio, Social Studio, and Advertising Studio.

- Work closely with marketing, sales, and IT teams to define and implement complex business requirements, processes, and workflows within Salesforce Marketing Cloud.

- Develop and maintain comprehensive documentation of processes, policies, and configurations.

- Conduct thorough business analysis to translate marketing needs into technical solutions within Salesforce Marketing Cloud, ensuring alignment with business goals.

- Design, execute, and monitor marketing campaigns, automations, and customer journeys, analysing performance and making data-driven recommendations for optimization.

- Manage Salesforce Marketing Cloud data integration with other systems, ensuring data accuracy and completeness.

- Stay abreast of new Salesforce Marketing Cloud features and functionalities, recommending and implementing improvements to drive marketing efficiency and effectiveness.

- Provide training and support to marketing team members on Salesforce Marketing Cloud functionalities and best practices.

Qualifications:

- Bachelor’s degree in marketing, Business, Information Systems, or a related field.

- 2+ years of hands-on experience with Salesforce Marketing Cloud administration and configuration.

- Salesforce Marketing Cloud Administrator certification preferred.

- Strong understanding of marketing principles and strategies, with the ability to translate business requirements into technical solutions.

- Proficient in data management, analysis, and reporting, with experience in SQL and AMP script preferred.

- Excellent project management skills, with the ability to manage multiple projects simultaneously in a fast-paced environment.

- Strong analytical and problem-solving skills, with a keen attention to detail.

- Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.

Why Join Brite?:

• Be part of a company that values innovation, creativity, and a customer-centric approach.

• Work with a team of talented professionals in a supportive, collaborative environment.

• Enjoy a competitive salary, comprehensive benefits package, including 401(k) match, to help secure your financial future.

• Proudly work for a company recognized as one of the best places to work, where we prioritize employee satisfaction and well-being.

• Immerse yourself in a fun and dynamic culture that celebrates success, encourages creativity, and fosters continuous learning and development.

Please submit your resume, cover letter, and any relevant certifications through the job portal. In your cover letter, highlight your experience with Salesforce Marketing Cloud, business analysis skills, and how you can contribute to the success of Brite’s marketing initiatives.

Brite is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.