Senior Account Executive - Corporate PR

Who is Weber Shandwick?

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. In Scotland, we energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses e.g. Equinor, newCleo, Amazon, IKEA, Statkraft, and Channel 4, to name a few.

We earn affection, attention, affinity, and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle, and energy. We are known for:

Developing data driven insights and strategies to drive measurable impact

Creating impactful creative campaigns that tap into culture

Creating channel and platform agnostic campaigns that grow organically

Delivering integrated campaigns that are earned-first but deliver for paid and owned

A snapshot of the role:

Weber Shandwick Scotland is looking for a talented Senior Associate (Senior Account Executive) to join our fast-growing Corporate team. You’ll be joining a well-established team, where you’ll have the opportunity to collaborate across our outstanding Scottish business, as well as with Weber Shandwick’s UK and international network; while being guided and supported by some of the PR industry’s leading corporate communications and public affairs professionals.

The ideal candidate will be curious, ambitious, proactive, and friendly. You’ll be instrumental in managing the day-to-day running of accounts, pitching to the media and securing coverage, and overseeing research and campaign reporting.

Ideally, you’ll be able to draw upon your experiences and bring knowledge and insight into a range of sectors and industries, combined with excellent client servicing and corporate communications skills.

What will you be doing?

Support delivery of an exceptional client experience by leading in the development of status reports, materials trackers, media trackers, conference/event trackers and managing logistics for client/team meetings

Support the development of media/campaign strategies and provide knowledgeable recommendations

Media pitching

Collaborate with specialist practitioners within the practice and throughout the wider Scotland office to support in the delivery of integrated communications campaigns

Oversee media research and the development of targeted media lists (top-tier, trade, specialist areas)

Oversee research and development of media audits

Oversee accurate and timely media monitoring and campaign results reports

Develop media materials (press releases, pitch emails, reporter backgrounders, social media posts) with minimal oversight

Stay on top of industry news, trends and influencers in specific industries and be able to link these to your clients’ objectives

Attend and lead sections of client meetings and/or teleconferences, overseeing the accurate capturing of meeting notes/actions

Project management, leading event logistics and liaising with suppliers (e.g. production companies)

Who are you?

Previous experience in Corporate/B2B/technology PR or marketing

An interest in the complex world of B2B/Corporate comms – in fact, an interest in the world full stop. The Corporate team is an incredibly curious one, with interests spanning tech, sustainability, education, politics and more. We use this to bring fresh perspective, helping tell client stories through the lens of so many other industries

An understanding and proficiency in both media relations and the delivery of an exceptional client experience

A strong roster of journalist contacts with Corporate and vertical sector beats at titles covering international, national and trade/vertical sector publications

Experience using standard PR tools (e.g. ResponseSource, Cision, Gorkana)

Be an excellent communicator and possess exceptional writing skills, particularly the ability to digest complex information and turn it into compelling, understandable written copy

A proactive approach to identifying opportunities for the client, practice and team

Experience leading campaigns and being a day-to-day first point of contact for clients, with a track record of providing sound recommendations

A proven ability to manage projects to deadline

Experience mentoring team members effectively

Attentive to detail and quality

Fluency in Microsoft programs and digital/social media platforms, tools, and solutions

Core Benefits:

Private medical insurance

Group life assurance

Group income protection

Personal pension plan

Employee Assistance Programme

Flexible Benefits:

Buy or sell holiday

Additional life assurance cover

Critical Illness Insurance

Personal Accident Insurance

Dental insurance

Travel insurance

Health screening

Gym discounts

Cycle to work scheme

Health cash plan

Flexible working with our 3:2 hybrid work model

4pm Friday finish

Equivalent of $250 USD for new joiners on 6-month+ contracts to support home working setup

25 days’ annual leave (in addition to public holidays) plus 2 volunteering days, birthday day off and discretionary festive closure

Flexible public holidays

Exclusive shopping discounts and perks

Headspace membership

Annual eyecare voucher

Season ticket loan

Referral bonus scheme

Long service bonus

Enhanced family leave

Inclusive and invisible health policies

Note from the talent team:

We appreciate the time taken to apply for the role and your recent interest in Weber Shandwick. We will review all applications within five working days and be in touch with those who have been shortlisted to the next stage. Unfortunately, down to volume we are not able to get back to everyone individually so if you have not heard back from us unfortunately you have not been successful on this occasion and wish you all the best in your search.

At Weber Shandwick, we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.

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