Marketing Manager

Why We're Here

At Hotel Indigo® we serve the curious – people who are inspired by new places, new people and new ideas. With hotels in culturally diverse locations all over the world, no two properties are the same. Each is part of the pulse and the rhythm of a place, drawing on the story of its local area to inspire every aspect of the hotel, from intriguing design to distinctive local ingredients in our menus. We’re a global family of properties, bound together by a common desire to give our guests not merely a room, but a place.

How We're Different

Hotel Indigo, Grand Cayman is an upper upscale lifestyle hotel opening in the Spring of 2024, offering 282 guest rooms with views across the Caribbean Sea, multiple restaurants, an expansive pool deck and rooftop bar, for a uniquely local experience that brings into harmony the novel and the known, awakening the curiosity to join in, venture out, and encounter the meaningful connections that lead to life’s true riches.

Just as no two neighborhoods are alike, no two Hotel Indigo hotels are alike, and no two Team Members are alike. We are looking for bright, confident, and free-spirited people to join our team!

What You'll Do

The primary goal of the Marketing Manager position is to work alongside the Director of Sales & Marketing with a shared focused attention on continuous collaboration with key disciplines to drive top-line revenues through execution of a strategic marketing and positioning plan. This includes, but is not limited to, the social media lead role, management of an annual marketing plan, the execution of seasonal campaigns, positioning, and offers presented through various sales channels to support the development of strategic partnerships for the area.

It is the responsibility of the Marketing Manager to work within the guidelines outlined by Hotel Indigo, to possess knowledge of regional trends, proactively respond to the PR/Marketing needs of the hotels and work in tandem with the Director of Sales & Marketing to support top-line revenues.

Some of your responsibilities include:

Marketing:

Coordinate events and press fams with DOSM/C

Responsible with Director of Sales & Marketing (DOSM) for the execution of annual marketing/positioning/PR strategy plan based on company goals, structure, market knowledge and revenue needs

Work in tandem with the DOSM on execution of strategies to support an aligned sales and marketing efforts.

Ensure the balance and integration of hotel and restaurant marketing needs with that of the region are met

Attend and/or conduct local marketing meetings when needed

Work in tandem with DOSM to secure new strategic partners and follow through with execution of strategic marketing-oriented action plans with said partners

Collaborate with in-house hotel partners and their agencies to drive top-line revenues and address the marketing and PR needs of our Restaurants and Spa

Collaborate with key disciplines to ensure execution of action items is timely and on point (i.e., sales, revenue, distribution, digital marketing and PR).

With DOSM, provide support of key accounts through;

Continued meetings to discuss strategy and market share goals/achievement

Discussion of ways to market to key accounts, agencies of record and end-users to gain share

Create and support client events

Manage integrated campaigns inclusive of Marketing, PR, Revenue, Social marketing, online digital marketing and Distribution including but not limited to partnerships, group promotions, leisure promotions, social catering events and Restaurant as needed

Manage and liaise with creative/ advertising and PR agencies to create collateral pieces and build press-worthy stories and events

Build media and marketing plans and manage ROIs thru analytics

Communication:

Communication with DOSM, GM, and Home Office as needed

Complete monthly + quarterly recap document of actions and results for the individual hotels pertaining to marketing and social media actions

Participate in weekly & monthly calls to outline current focus, next 90 days and wins from a marketing, PR and positioning perspective

Share social media industry trends, strategies and news within hotel teams and adjust strategy as needed

Public Relations:

Manage and liaise with hotel public relations firm by communicating upcoming promotions and events and attending hotel, spa, and/or restaurant meetings

Develop with DOSM and PR firms successful PR campaigns and strategies that positively impact the overall revenue performance of the hotels

Internally communicate forthcoming PR-oriented visits and events

Host, meet and greet journalists and track ROI via editorials

Coordinate media trips from start to finish with local hotel team and agency

Social Media Coordination

Manage the day-to-day social media platform and have oversight of PR agency social media team that executes the social media plan

Review the creative and relevant social media campaigns from the Agency on all forms of social media channels including but not limited to; Facebook, Instagram, and others in an ongoing effort to boost traffic, increase revenue and attain overall social goals

Review and manage all social channel analytics as provided by the Agency. Present in monthly recap for owners meetings or month report

Review and manage social media content calendars and posts on a regular basis as provided by the agency standards

Administrative

Maintain ongoing PR and Marketing calendar of events

Maintain image library on share drive

Develop PowerPoint and assorted presentations as required

Keep current Kimpton Sales App with appropriate information and photography

Complete all correspondence pertaining to Marketing/PR department

Create and maintain 90-day PR action plans as received by Agency

Complete all monthly, quarterly, and annual recaps

Financial Performance:

Manage allocated marketing budget for the hotel where appropriate.

Marketing department will manage and control the non-direct sales expenses (defined as but not limited to: contract services, special events, promotion, brochures, collateral, eCommerce, consumer media, trade media, photography, agency fees)

DOSM will manage all direct sales expenses not outlined above

Keep abreast of property performance relative to budget, forecast and pace

Work in conjunction with DOSM, Operations, Revenue, Distribution and Online Marketing Managers to ensure that sales, marketing, PR and pricing strategies are aligned for success and maximum financial performance and return.

Work in conjunction with the DOSM and GMs, to assist and support hotel through the annual operating budget and marketing plan.

What You Bring

2 - 5 years of prior experience in marketing and/or PR required.

Ability to read, write, and verbally communicate effectively and professionally with other business departments, guests, and vendors.

Ability to diplomatically deal with difficult situations and people, while exhibiting a consistent level of professionalism.